THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Art Direction

This award honors art direction on social media and digital. Work that is either standalone or part of a greater campaign is eligible. Creative integrity, strategic integration, shareability, and effectiveness will all be considered.

See previous winners and honorees here.

Winner

Art Direction
winner
audience honor
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…

Finalists

Art Direction
finalist
gold honor
Driving While Black
Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society bec…
Art Direction
finalist
silver honor
Sylvania EyeCARe
Unfortunately, most people don’t think about automotive lighting until a bulb burns out. Unlike oil…
Art Direction
finalist
bronze honor
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Art Direction
finalist
GENESIS SUV ARTIST SERIES
The luxury automotive industry is highly competitive. BMW, Mercedes, and Audi lead the category. Mo…
Art Direction
finalist
Nike Swim, "Bodies of Water"
Saylor set out to kickstart Nike Swim’s organic audience growth on Instagram by crafting a campaign…
Art Direction
finalist
Stars on Mars: The Game
To launch excitement for the most out-of-this-world reality show ever, our marketing team ventured …
Art Direction
finalist
Unwrapped
Every year, Grindr compiles anonymous aggregated data from our global user base and surveys our com…

Nominees

Art Direction
AI Starts with Trusted Data
You can’t argue with the fact that AI is on everyone’s mind; but how do you ensure it’s safe, relia…
Art Direction
Caught Shopping on Amazon
Our creative endeavor centered on crafting an irresistibly entertaining ad for the new PAW Patrol: …
Art Direction
Confronting ‘Morality’
Art Direction
First Is Everything
In 2023, the New York Festivals (NYF) launched a new automotive category group as a core component …
Art Direction
Hondashi. The Seasoning Saga.
In a world where tradition meets innovation, Hondashi embarked on a visionary quest to bridge gener…
Art Direction
Native America Season 2
For Season 2 of Native America, we wanted to curate dynamic graphics that captured the rich culture…
Art Direction
PAW Patrol In-Store Shopping Experience at Target
Our groundbreaking initiative for PAW Patrol: The Mighty Movie products being sold at Target, redef…
Art Direction
Real-Time Social Opportunities
The economy has surged into a daily trending topic on social media. Across the news cycle, alarming…
Art Direction
Stay Special
Advertising award shows are a time to celebrate hard work and the unique people who choose advertis…
Art Direction
Top Rank Boxing - Devin Haney vs. Vasiliy Lomachenko Event Announcement
The creative campaign was designed to strategically announce and promote the highly anticipated sho…
Art Direction
Will Trent Is... Social Video
Based on Karin Slaughter's New York Times bestselling "Will Trent" series, ABC’s procedural crime d…