Saylor set out to kickstart Nike Swim’s organic audience growth on Instagram by crafting a campaign that differentiates the brand among its competitors, makes a statement, and sets the brand up for long term organic social success.
That campaign is “Bodies of Water.”
Nike Swim’s “Bodies of Water” campaign was born out of the brand’s wish to create a summer campaign to kick off a new social platform for the brand. Saylor was hired to oversee creative direction, strategy, creator management, and physical execution for this innovative visual campaign.
Nike Swim’s vision—and the core message of this campaign—is that its swim line is well suited for every type of body. This message influenced every level of our strategy and art direction.
In the hero video and accompanying still photography, images of waterfalls, swimming pools, cliff diving, lap swimmers and even those simply touching water are juxtaposed with real people of all shapes, ethnicities, and sizes wearing Nike swimsuits.
The "Bodies of Water" campaign was met with overwhelmingly positive reception upon its release. The hero video created by Saylor garnered over 34,000 organic views on Instagram.
The overarching message that Nike Swim celebrates "everybody and every body" was met with great enthusiasm by the audience who appreciated the brand's dedication to body positivity, diversity, and inclusion.
