entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories

See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

Patagonia Vote the Environment

Entered in Twitter Campaign

About this entry

Patagonia executed a campaign with multiple touch-points to empower consumers to rally around a common cause while amplifying conversations around their core purpose "Planet first. Company second." The brand facilitated consumer Twitter conversations around the hashtag #becauseilove within in-store digital displays, on Patagonia.com, across partners' sites, and during Wilco concerts. On the Patagonia site, real-time Twitter streams, photo walls, and Tweet mad-libs created easy opportunities for consumers to join the conversation and amplify earned media. During Wilco's concert tour, Patagonia inspired fans to Tweet why they love the environment onto screens flanking the stage for thousands to see. Using the hashtag #becauseilove, consumers shared their favorite outdoor places and environmental causes through Twitter. Through curation and re-display, content was syndicated in real-time through social visualizations on mobile, web, live-venues, and in-store digital surfaces. By utilizing real-time conversations on Twitter, the brand tapped into environmental issues that are top of mind to consumers. Patagonia was able to create dynamic, real-time, and personal connections between their brand and consumers. The ability to bring Twitter content to life in the form of photo-walls, mad-libs, and streams served to create a complete experience that told a story and provided a platform for consumers to engage. Additionally, Patagonia's partnerships with Head-count and the League of Conservation voters got more voters registered in time for the election. The campaign saw an extremely high engagement rate with over 8,000 Tweets and over 3,000 Tweets with photos shared through the specific hashtag. The campaign increased Patagonia's reach, driving nearly 10 million impressions with authentic, earned media. Patagonia succeeded in using Twitter to drive brand awareness and also registered 110,000 new voters where were passionate about the core issue aligned with their brand- the environment.

Why does this entry deserve to win?



Produced by

Mass Relevance


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City