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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 70 entries

Integration with Live Television, GIFs
finalist
Dirk Gently
EVERYTHINGISCONNECTED. Dirk Gently's Holistic Detective Agency― a 2016 TV adaptation of Douglas Ad…
Entertainment, Tumblr Presence, Twitter Presence, GIFs
finalist
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us …
GIFs, Twitter
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
GIFs
Etihad Airways Introduces: Etihad GIFs
In today’s digital world, GIFs have become more than just an image format for people to express the…
Multi-Platform Partnership, GIFs, Short Form Video
finalist
gold honor
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shop…
Media Buying Strategy-Shoe-String, Organic Promotion, Real Time Response, Animations, GIFs, Native Advertising
winner
Gif a Little Love
Confidential. 
GIFs
GIF-tastic Moments Made for a Psychopath
TV shows have a massive opportunity to bring their shows to life and reach millions on social platf…
GIFs
Great Big Story: GIPHY
As a company with a thriving social media presence (more than 10M fans worldwide), it makes sense …
Art Direction, Graphics, GIFs
finalist
Handcrafting Starbucks for Holiday
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
Art Direction, GIFs, Twitter, User-Generated Content
finalist
gold honor
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
GIFs
winner
Hyundai Sábado Futbolero ‘Because Fútbol’
Of the multicultural automotive buyers, Hispanics are the largest and fastest growing group. Hyunda…
GIFs
finalist
gold honor
IKEA, Ogilvy and The Economist Group: Discovering The New American Dream
IKEA and Ogilvy worked with The Economist Group and their research arm, The Economist Intelligence …
GIFs
Invested In Our Legacy
To engage leverage BNY Mellon's founder, Alexander Hamilton, to join culturally relevant conversati…
Health & Fitness, Social Good Campaign, GIFs
finalist
bronze honor
Johnson & Johnson's #makeHIVhistory Campaign
When was the last time you heard about HIV?The virus has faded from public discourse since the heig…
GIFs
Liberty Mutual Community Management Word GIFs
Increase buzz, excitement, and engagement for our 2017 social media outreach initiative by evolving…
GIFs
finalist
LongHorn Steakhouse: Left-Handers Day
Ask a left-handed person what it's like living in a world with right-handed people, and they'll qui…
GIFs
Meowbox - Better to Give than Receive
Meowbox, a subscription service that delivers cat toys and treats to kitty parents every month, nee…
Mobile Campaign, GIFs
finalist
Nestlé Pure Life Fruity Water Campaign
The primary campaign objective was to drive brand awareness of the new product, Nestlé Pure Life Fr…
GIFs
winner
NFL x GIPHY
The NFL Channel on GIPHY has provided millions of NFL fans around the world a unique way to communi…
GIFs
finalist
silver honor
NFL's Official GIPHY Account
The NFL’s GIPHY channel has forever provided fans with quick, animated versions of their favorite p…
GIFs, Twitter
finalist
bronze honor
Old Spice, Live Von Air
Today, brands are in an epic battle for consumer attention. 85% of consumers use other devices whil…
Art Direction, Data Visualization, Live Events, News & Media, Multi-Platform Campaign, GIFs
winner
gold honor
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million d…
Entertainment, Tumblr Presence, Twitter Presence, GIFs
finalist
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5…
GIFs
Paramount Network's Yellowstone Season 3: GIFS
Our main objective with our season 3 GIFs was to eventize each new episode with new GIFs to heighte…
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