THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
audience honor
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by so…

Finalists

Twitter
finalist
silver honor
#EnamelBot
Enamel erosion occurs when the acids in common foods and drinks weaken tooth enamel, putting teeth …
Twitter
finalist
silver honor
1 in 2 Million
To celebrate reaching 2 million followers on Twitter we wanted to celebrate the people who are most…
Twitter
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
Twitter
finalist
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers do…

Nominees

Twitter
#FunnyCauseItstru
We live in strange, dark times. The internet and Twitter (and other places) are teeming with bullie…
Twitter
#NASCARPlayoffs
The NASCAR Playoffs Twitter campaign included two key elements: A single driver camera view was bro…
Twitter
Best Overall Twitter Presence
IBM's Twitter page currently garners the highest engagement rates among B2B tech brands. We use Twi…
Twitter
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central tea…
Twitter
Connecting the Unconnected Canadians
The objective for both organic and paid Twitter campaigns was to spread awareness about our deploym…
Twitter
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Twitter
Make up 4 Makeup
Simple is the UK's #1 skincare range, but has yet to achieve that "breakthrough" moment in America.…
Twitter
Saturday Night Takeaway - The Longest Ever Hashtag
Welcome back one of ITV's best and most loved entertainment shows - Ant and Dec's Saturday Night Ta…
Twitter
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
Twitter
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea origi…