THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

finalist
silver honor
#EnamelBot
Enamel erosion occurs when the acids in common foods and drinks weaken tooth enamel, putting teeth …
#FunnyCauseItstru
We live in strange, dark times. The internet and Twitter (and other places) are teeming with bullie…
#NASCARPlayoffs
The NASCAR Playoffs Twitter campaign included two key elements: A single driver camera view was bro…
winner
audience honor
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by so…
finalist
silver honor
1 in 2 Million
To celebrate reaching 2 million followers on Twitter we wanted to celebrate the people who are most…
Best Overall Twitter Presence
IBM's Twitter page currently garners the highest engagement rates among B2B tech brands. We use Twi…
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central tea…
Connecting the Unconnected Canadians
The objective for both organic and paid Twitter campaigns was to spread awareness about our deploym…
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Make up 4 Makeup
Simple is the UK's #1 skincare range, but has yet to achieve that "breakthrough" moment in America.…
Saturday Night Takeaway - The Longest Ever Hashtag
Welcome back one of ITV's best and most loved entertainment shows - Ant and Dec's Saturday Night Ta…
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
finalist
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers do…
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea origi…