11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
gold
#1917LIVE
We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how...
finalist
silver
#EnamelBot
Enamel erosion occurs when the acids in common foods and drinks weaken tooth enamel, putting teeth at risk of thinning, yellowing, and becoming more susceptible to sensitivity over time.Roughly 40% of Americans suffer from some degree of tooth erosion, and 8 out of 10 dentists see it in their patients. Yet, many people are not even aware that th...
finalist
silver
1 in 2 Million
To celebrate reaching 2 million followers on Twitter we wanted to celebrate the people who are most important... the followers themselves. In a time when the internet was a scary place, we wanted to share some love.This was not about getting retweets or shares, this was showing our fans what's important to us. They make us what we are and we cou...
finalist
bronze
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nuggets to Burger King now having spicy nuggets.
finalist
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers don't always love the classic product's "chalky" taste. So, TUMS launched "Chewy Bites", an antacid that works just as fast as regular TUMS, but with a tasty outer shell and soft, chewy center.Despite its category leadership, TUMS shares were down, p...

Nominees

#FunnyCauseItstru
We live in strange, dark times. The internet and Twitter (and other places) are teeming with bullies and trolls trying to score cheap laughs off the innocent. And we at truTV are not immune. In fact, we find ourselves victims of the same lame jokes year after year. So we CLAP BACK.truTV has aired the opening rounds of March Madness since 2011. Yet some in...
#NASCARPlayoffs
The NASCAR Playoffs Twitter campaign included two key elements: A single driver camera view was brought to fans live on Twitter for the first time during all 10 NASCAR Playoffs races via Twitter Live A total of 18 hashtag emojis to unify conversation and support
Best Overall Twitter Presence
IBM's Twitter page currently garners the highest engagement rates among B2B tech brands. We use Twitter as a place to share major news, respond to questions and comments from our audience, and highlight our brand and culture. We work closely with our Twitter partners to ensure we're leveraging the latest products and tactics.
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central teamed up to produce uniquely relatable and shareable pieces that were at once meant for Comedy Central's coveted millennial audience and yet fully featured GEICO's brand messaging, "It's What You Do." To achieve this, we decided that both brands would join for...
Connecting the Unconnected Canadians
The objective for both organic and paid Twitter campaigns was to spread awareness about our deployment with Ice Wireless in Northern Canada. The paid campaign was launched on August 8 with a budget of $150, targeting end-users in Canada from the age of 18+. The goal of our organic campaign was to spread awarenessof our latest customer announcement to our ...
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Until Chipotle decided to throw its hat into the ring by launching a queso of its own. And the much-smaller QDOBA faced a new challenge: how was it supposed to compete against Chipotle's tortillian-dollar advertising budget?Surprisingly, the internet threw sha...
Make up 4 Makeup
Simple is the UK's #1 skincare range, but has yet to achieve that "breakthrough" moment in America. And for many U.S. consumers, it's not even in their consideration set. Simple's objective was, in a word, simple: to break through in feed, then break through in America
Saturday Night Takeaway - The Longest Ever Hashtag
Welcome back one of ITV's best and most loved entertainment shows - Ant and Dec's Saturday Night Takeaway.Saturday Night Takeaway is full of variety and feels like 'there's something for everyone'.The entire show is jam packed end to end with pure unadulterated fun and energy which we needed to encapsulate in a social campaign.
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z demographics as the brand prepared to debut its new Fresh Forward design through their activation, "The Green Room, baked by Subway," at five music festivals across the United States: The Hangout, Governors Ball, Bonnaroo, Firefly, and Outside Lands. We were...
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea originated: Juan Martin del Potro, 2009 US Open men's champion, faced the #6 seed Dominic Thiem in the 2017 US Open round of 16. The Argentine came back from two sets down to defeat the Austrian in a 5-set thriller. Del Potro's herculean effort was spurred by the...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City