THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 10th Annual Shorty Awards Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.

Winner

Twitter
winner
audience honor
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by so…

Finalists

Twitter
finalist
silver honor
#EnamelBot
Enamel erosion occurs when the acids in common foods and drinks weaken tooth enamel, putting teeth …
Twitter
finalist
silver honor
1 in 2 Million
To celebrate reaching 2 million followers on Twitter we wanted to celebrate the people who are most…
Twitter
finalist
bronze honor
Turning Their Tweets Against Them
The objective of this project was to shift the conversation from Wendy's no longer having spicy nug…
Twitter
finalist
TUMS Chewy Bites Launch
While TUMS enjoys broad recognition as the immediate heartburn relief category leader, consumers do…

Nominees

Twitter
#FunnyCauseItstru
We live in strange, dark times. The internet and Twitter (and other places) are teeming with bullie…
Twitter
#NASCARPlayoffs
The NASCAR Playoffs Twitter campaign included two key elements: A single driver camera view was bro…
Twitter
Best Overall Twitter Presence
IBM's Twitter page currently garners the highest engagement rates among B2B tech brands. We use Twi…
Twitter
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central tea…
Twitter
Connecting the Unconnected Canadians
The objective for both organic and paid Twitter campaigns was to spread awareness about our deploym…
Twitter
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Un…
Twitter
Make up 4 Makeup
Simple is the UK's #1 skincare range, but has yet to achieve that "breakthrough" moment in America.…
Twitter
Saturday Night Takeaway - The Longest Ever Hashtag
Welcome back one of ITV's best and most loved entertainment shows - Ant and Dec's Saturday Night Ta…
Twitter
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z …
Twitter
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea origi…