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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Community or Employee Engagement
USATF Week of Thanks
USA Track & Field executed a weeklong celebration of its more than 100,000 members in an online USA…
Instagram
Vanity Fair's September Issue: The Great Fire
To showcase Vanity Fair’s September issue, The Great Fire — which addressed the urgent issue of rac…
Integration with Live Television, Creative use of Technology
finalist
Verizon 360 Live: The Macy’s Thanksgiving Day Parade REIMAGINED
Capture the hearts and minds of people during the holidays in a fresh, engaging way while enabling …
Live Streaming Video
Verizon Media Brings the NFL to You Through Watch Together
As the 2020-2021 NFL season made its delayed return during the time of COVID-19 social distancing, …
Real Time Response
Verizon Media Champions Mental Health During COVID-19
At the onset of the COVID-19 pandemic, it became immediately apparent that there was a new challeng…
Technology, Emerging Platform
finalist
bronze honor
Verizon: Full Transparency
The truth is under assault. According to a study published in Science it takes the truth about six …
Family & Parenting
Verywell
A new kind of health information site, Verywell is the #3 largest ad-supported health and wellness …
Video
VH1's Love & Hip Hop: Atlanta S9: Stevie J & Eva Play Daddy Daughter Guessing Game
Inspired by the viral #GirlDad movement started by the late NBA all-star Kobe Bryant, this video ai…
Emojis
finalist
VH1's Love & Hip Hop: New York Season 10 Twitter Custom Branded Emoji
Engage fans and eventize the 10th season of the iconic series - Love & Hip Hop: New York with the c…
LGBTQ Community Engagement
VH1's Out of the Closet (Season 3)
With the third season of RuPaul’s Drag Race’s Out of the Closet, the objective was to build on the …
Call to Action, PSA
VH1's RuPaul's Drag Race "Say Love" PSA
The “Say Love” PSA targeted the hyper-passionate online followers of the various RuPaul’s Drag Race…
TikTok Presence, Live Streaming Video, Twitter, Twitter Video
finalist
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
YouTube
VH1's RuPaul’s Drag Race All Stars Season 5 RuVeal
Each season the Queen RuVeal, or cast announcement, is a unique opportunity for the RuPaul’s Drag R…
TikTok Presence
VH1's RuPaul’s Drag Race Season 12
The resurgence of shortform content and its dominance in the social landscape is largely, if not wh…
Filter/Lens
VH1's RuPaul’s Drag Race Vegas Revue: Queen Slot Machine
With every season of Drag Race our social strategy involves giving fans as many new and uniquely ta…
Branded Series
VH1's The Pit Stop (RuPaul's Drag Race: Season 12 & All Stars 5)
Of the various ancillary series surrounding RuPaul’s Drag Race, The Pit Stop is undoubtedly the mos…
Travel & Tourism
finalist
Viking Launches New Enrichment Channel: Viking.TV
At the start of 2020, the world was just learning of the new coronavirus; within weeks, a global he…
Social Good Campaign
Vikings Commit to Social Justice Causes in 2020
George Floyd died in Minneapolis on May 25, 2020 at the hands of the Minneapolis police. The incide…
Digital Pivot, Online Event/Activation
Virtual Experience Hub
We began our innovation journey developing the Virtual Experience Hub in May 2019 with the intent t…
Digital Pivot, Education, Live Events, Online Event/Activation, Live Streaming Video
finalist
audience honor
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …
Digital Pivot
Virtual NFL Draft
Mere weeks away from the event, for the first time in NFL history, the Draft, a typically buzz wort…
Digital Pivot
Virtual Tour of the Central Library
Our objective in creating the 360 Central Library Tour was to share the architectural treasures of …
Twitter Presence
vitaminwater: The Wettest Brand on Twitter
In 2020, we worked to humanize vitaminwater’s voice in social, cutting through the clutter of “Bran…
Online Community
finalist
audience honor
vitaminwater: wet_fam
In 2020, we turned 100 of our superfans on social into sponsored ambassadors of vitaminwater, with …
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