Engage fans and eventize the 10th season of the iconic series - Love & Hip Hop: New York with the creation of a custom branded emoji on Twitter that would be attached to any tweets using hashtags commonly used across the franchise’s cities.
The hashtag was promoted and used by the VH1 & Love & Hip Hop Twitter accounts while additional use was encouraged by network talent and fans in support of the 10th season of Love & Hip Hop: New York pre-premiere and during the entirety of the show’s linear run during 2020. The custom emoji was also used across all Love & Hip Hop properties with additional hashtags #LHH, #LHHATL, #LHHH, #LHHMIA & #LHHReunion all generating the same emoji. Twitter was the perfect platform to launch the custom emoji as Love & Hip Hop is always trending on Monday nights when the show is in-season.
The hashtag was used over 350K+ times throughout the course of its lifetime. Fans were excited to see the custom emoji across the cities hashtags to help celebrate the milestone of reaching a 10th season.