THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 133 entries

Food & Beverage, North America, Online Community, Social Good Campaign, Hashtag, Call to Action, Emojis, Twitter
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Twitter
“RAM Will Tow That”
As Super Bowl LIII approached, so did the release of the new 2019 Ram Heavy-Duty Truck, equipped wi…
Twitter
@midnight with Chris Hardwick
With @midnight, we didn't just want to make a TV show about the internet. We wanted, specifically a…
Twitter
#AirlineWager Best Use of Twitter
The objective of the #AirlineWager was to continue promoting our sponsorship of the Qantas Wallabie…
Twitter
finalist
#BestOfTweets Brand Bowl LV
For marketers, the Super Bowl isn’t just about football. It’s about the ads and the opportunity to …
Health & Fitness, Twitter
finalist
silver honor
#EnamelBot
Enamel erosion occurs when the acids in common foods and drinks weaken tooth enamel, putting teeth …
Television, Twitter
finalist
#FunnyCauseItstru
We live in strange, dark times. The internet and Twitter (and other places) are teeming with bullie…
Twitter
#HatsOffToTom
In 2015, MasterCard was a sponsor of The Open Championship, one of the most anticipated golfing eve…
Call to Action, Twitter
audience honor
#HereForFreeGuy Preview Screening Twitter Wall
One by one theatres across the world shut down during the peak of the pandemic, depriving movie-goe…
Real Time Response, Twitter
winner
silver honor
#LiveInTheMovies
In 2016, brands paid a record breaking $2M for a 30 second spot. But with a major hotel chain as th…
Twitter
#MADEtoRACE: Key Insights Steered Craftsman to Untapped Female Racing Fans
Craftsman sponsored the first female driver for the annual event, "The Race of Gentlemen", and not …
Restaurants, Twitter
finalist
#MeltOn – Wendy’s Bacon Portabella Mushroom Melt
Wendy's Bacon Portabella Mushroom Melt (or BPMM) is a limited time product with a cult following. T…
Twitter
#NASCARPlayoffs
The NASCAR Playoffs Twitter campaign included two key elements: A single driver camera view was bro…
Twitter
#NBATwitterLive
Twitter is where people go to talk about the game — particularly NBA games — where the #NBATwitter …
Entertainment, Live Video, Twitter
finalist
#Nestflix
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
Integrated Campaign, Twitter
winner
bronze honor
audience honor
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by so…
Real Time Response, Twitter
#PassMeABusch
Sometimes you just have to bribe certain people if you want to get things done. That was our conclu…
Social Good Campaign, Twitter
#PositivATI
We're big proponents of positivity around here at We Are Royale, so when ad agency Hill Holliday c…
Twitter
finalist
silver honor
#SmartGirlsAsk Launch at the EMMYs Red Carpet
We at the Television Academy admired the content and message of #askhermore and wanted to continue …
Non-Profit, LGBTQ Community Engagement, Social Good Campaign, Call to Action, Medium-Length Video, Twitter, Twitter Video, Video
finalist
bronze honor
audience honor
#StopKavanaugh
We wanted to educate and inform our LGBTQIA+ community and everyone living with HIV about the ways …
Hashtag, Twitter
#SXSBest
When you and 30,000 of your closest friends arrive at South by Southwest Interactive, the excitemen…
Integrated Campaign, Mid-Range Media Buying Strategy, Real Time Response, Twitter
finalist
#truTVisAThing Brand Awareness campaign
Every March, sports fans search for one of 4 networks carrying NCAA Men's Basketball first round to…
Twitter Partnership, Twitter
winner
#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch wi…
Twitter, Television
#WeAreHEROES: The 1st solar eclipse on Twitter for Heroes Reborn on Syfy France
For the launch of Heroes Reborn TV show exclusively on Syfy France, NBC Universal wanted to:- maxim…
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