THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 14th Annual Shorty Awards Live Video

This award honors a brand, agency or organization's most effective and creative use of live video in a social media or digital marketing campaign.

See previous winners and honorees here.

Winner

Live Video
winner
MTV's Video Music Awards Stan Cam
For two years, the VMA Stan Cam flipped the switch on awards show co-viewing experiences with a fir…

Finalists

Live Video
finalist
bronze honor
Real Life Showroom
Delta traditionally launches all of their new products for the year at KBIS, the Kitchen & Bath Ind…
Live Video
finalist
bronze honor
Socialfly x TRVL: Ghostober
Ghostober is TRVL Channel’s most exciting and eerie time of the year. The entire month of October i…
Live Video
finalist
#Nestflix
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
Live Video
finalist
audience honor
Fridays with Alexa
  BACKGROUND   Welcomed into Indian homes Within 4 years of coming to India, Amazon’s A…
Live Video
finalist
House of Highlights Showdown Dodgeball
With the next generation of sports fans consisting mostly of the Gen-Z audience demographic, House …
Live Video
finalist
MTV's Wild N Out Interactive Special
For the past few years, Wild ‘N Out has been a driving force when it comes to MTV Entertainment Gro…
Live Video
finalist
Tubi’s Super Nostalgia Reunion | First-Ever Live Long-Form Nostalgia Reunion in the US on TikTok
On June 30, 2021, Tubi, FOX’s free streaming service, partnered with TikTok in the first-ever live …

Nominees

Live Video
finalist
#Nestflix
Netflix UK were launching their Christmas movie, Robin Robin, and tasked us to come up with a singu…
Live Video
2021 World Series - Flippin’ Bats - Ben Verlander
As part of a collaborative partnership with TikTok and Major League Baseball’s Creator Class, a tea…
Live Video
finalist
audience honor
Fridays with Alexa
  BACKGROUND   Welcomed into Indian homes Within 4 years of coming to India, Amazon’s A…
Live Video
H-E-B - A Very Texas Holiday
The world was entering its second straight holiday season in the life and times of Covid… and we’d …
Live Video
H-E-B - Grilling Open
In Texas, grilling is more than a tradition – it’s a way of life. Texans know there’s nothing bette…
Live Video
finalist
House of Highlights Showdown Dodgeball
With the next generation of sports fans consisting mostly of the Gen-Z audience demographic, House …
Live Video
MTV's The Challenge: Aftermath LIVE
‘The Challenge: Aftermath Live’ was a one-time, digital-only companion piece to MTV’s #1 Reality Co…
Live Video
winner
MTV's Video Music Awards Stan Cam
For two years, the VMA Stan Cam flipped the switch on awards show co-viewing experiences with a fir…
Live Video
finalist
MTV's Wild N Out Interactive Special
For the past few years, Wild ‘N Out has been a driving force when it comes to MTV Entertainment Gro…
Live Video
finalist
bronze honor
Real Life Showroom
Delta traditionally launches all of their new products for the year at KBIS, the Kitchen & Bath Ind…
Live Video
Samsung Live
Samsung announced their new Z Flip3 5G and Z Fold3 5G foldable smartphones on August 6, 2021. We pi…
Live Video
finalist
bronze honor
Socialfly x TRVL: Ghostober
Ghostober is TRVL Channel’s most exciting and eerie time of the year. The entire month of October i…
Live Video
finalist
Tubi’s Super Nostalgia Reunion | First-Ever Live Long-Form Nostalgia Reunion in the US on TikTok
On June 30, 2021, Tubi, FOX’s free streaming service, partnered with TikTok in the first-ever live …