THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

2021 World Series - Flippin’ Bats - Ben Verlander

Entered in Live Video

About this entry

As part of a collaborative partnership with TikTok and Major League Baseball’s Creator Class, a team of 12 young creators generating content year-round to support MLB marketing initiatives, @MLBonFOX spearheaded a content series for the platform that elevated FOX Sports’ broadcasts, exposed MLB viewers to TikTok videos and introduced TikTok users to sports-related content offerings. @MLBonFOX set the standard for social media creativity and innovation in 2021 with its performance throughout the 2021 MLB World Series on FOX, touching all the bases with innovative new initiatives, record-breaking streaming viewership and the most sponsorships and integrations in FOX Sports history.

Why does this entry deserve to win?

Ben Verlander, MLB contributor and host of the FOX Sports podcast “Flippin’ Bats” was the face of @MLBonFOX TikTok and produced features that included coverage of local businesses using the platform to promote their products and services, the sights, sounds and tastes of Truist Park, and a first-of-its-kind attempt at catching batting practice home runs from the outfield train at Minute Maid Park. Each piece in the content series was featured in FOX linear broadcasts, marking a historic first for TikTok content shared as in-game features. The videos were a resounding success for TikTok, MLB viewers and @MLBonFOX reaching approximately one million organic viewers across platforms. Following the last out from every game, the linear MLB on FOX Postgame Show tossed the ball to Verlander who hosted the first ever live digital recap shows in FOX Sports history. He was joined on the field by players to break down each matchup.

Results

Media

Video for 2021 World Series - Flippin’ Bats - Ben Verlander

Entrant Company / Organization Name

FOX Sports

Links