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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 6696 entries

Humor, Music & Dance, Short Form Video
finalist
gold honor
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
Call to Action, Consumer Brand, Integrated Campaign, Long Form Video, Multicultural Community Engagement, Social Commerce, YouTube, YouTube Partnership
winner
gold honor
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
Local Campaign, Sports
finalist
silver honor
"Blood, Sweat & 100 Years" Centennial Campaign
In their 2023-2024 season, the Boston Bruins reached a historic milestone, becoming the first Natio…
Contest or Promotion, Gamification
finalist
"Boatload of Busch"
How do you turn a beer with a passionate cult following into a mainstream mover? That’s what we wer…
Instagram Stories
finalist
"Close Looking" Instagram Story Series
During our Museum's period of on-and-off closure throughout the pandemic, our high level objective …
Vertical Video
finalist
silver honor
audience honor
"Every fall pregnancy announcement is exactly like this"
Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious com…
Consumer Brand, Branded Content, Comedy Video, Humor, Storytelling, Video
finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Immersive
finalist
audience honor
"Flightline in the Metaverse"
In November of 2022, Lane’s End, one of the world’s premiere Thoroughbred farms, and Keeneland, the…
Restaurants
finalist
bronze honor
"Free Floats for Life"
Our goal was to create a brand moment for A&W and its iconic Root Beer Float. Our intent was to dri…
Brand Partnership
finalist
"Good Morning USA" Coffee Collaboration
American Dad partnered with Green Day and their coffee company Punk Bunny to create a new coffee bl…
Earned Media, Government & Politics, Meme, GIF, & Emojis, On a Shoestring, Single Post or Activation, Social Activism, Storytelling
winner
gold honor
bronze honor
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Branded YouTube Channel
finalist
"H+: The Digital Series"
“H+: The Digital Series" takes viewers on an episodic, apocalyptic journey into the future where co…
Government & Politics
finalist
silver honor
"Hear From"
The objective? Simple. Make one ad to propel a 25-year-old Afro-Cuban gun violence prevention organ…
Travel & Tourism
finalist
bronze honor
"Hey, Aliens! Look at Lexington"
Our goal was to drive awareness of Lexington, KY as a fun and friendly travel destination via earne…
Earned Media, Travel & Tourism
winner
gold honor
"Horse Kicks"
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is twofold:  Bo…
Publishing, Sports, Branded Content, Comedy Video, Facebook Video, Humor, Medium-Length Video, Video
winner
audience honor
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Influencer & Celebrity Campaign
finalist
bronze honor
"I Am A Witness" Bullying Prevention Campaign
Eighty eight percent of teens that use social media report witnessing others being mean or cruel on…
Non-Profit, Vertical Video
winner
silver honor
"In an instant" - Refugee Phone Takeover
We wanted to cut through the noise on Refugee Day and create a real sense of connection and empathy…
Health & Fitness
finalist
"It's a Nurse" Video
As a large organization, Health First is always looking for unique ways to recognize its employees.…
Medium-Length Video
winner
audience honor
"Leading Without Limbs"
BBC.com Capital wanted to tell the story of Nick Vujicic, a man born with no limbs, who despite obv…
Brand Awareness Campaign, Technology
finalist
"LIVE ALL IN"
We led creative for the spring/summer launch of Ray-Ban Meta’s next-generation smart glasses, which…
Brand Partnership, Branded Content, Integrated Campaign, Television
winner
gold honor
audience honor
"Live From The Upside Down"
Doritos partnered with Netflix's Stranger Things to put on the greatest concert that never happened…
Social Good Campaign
winner
"Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council launched the Love Has No Labels campaign with a simple message – rethink the biases …
Creative use of Technology
finalist
audience honor
"Make Someone Smile Challenge"
The objectives of the Make Someone Smile Challenge were to drive brand awareness of Cricket Wireles…
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