THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This award honors the most creative and effective harnessing of earned media.

See previous winners and honorees here.
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"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Dare in the Air
Skydive Dubai is THE provider of adrenaline-fuelled experiences in Dubai. Even so, they do compete …
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
How Alumni Ventures Went All-In on AI
Pioneering venture capital firm Alumni Ventures is leaning into innovation again with its bold leap…
Knorr x Cardi B Taste Combos
Knorr, maker of delicious bouillons, rice and pasta sides and more, has been a staple in American k…
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
Run on Heinz
Insight Through social listening, we discovered a new and unexpectedly niche use of Heinz – long…
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Shining a Light on the Mental and Emotional Burden of Chronic Skin Disease
Chances are you know at least one person impacted by a chronic skin condition as more than 31 milli…
Souplings
​​The Souplings campaign was designed to generate significant buzz and engagement across earned and…
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
The American Dream Now Costs $3.4 Million
Investopedia wanted to capture the exact dollar total an average American would spend to experience…
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
The Most Searched Songwriter
For Google's 25th anniversary, we looked back on the most-searched people, places, and moments of t…
Translators
There are over 11 million child translators in the United States. This means that millions of non-E…
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …