THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Earned Media

Earned media is any material written that hasn't been paid for or created. Sometimes referred to as "free media," examples are a tweet, an article online or a mention in a celebrity TikTok. This award honors the most creative and effective harnessing of earned media.

See previous winners and honorees here.

Winner

Earned Media
winner
Translators
There are over 11 million child translators in the United States. This means that millions of non-E…

Finalists

Earned Media
finalist
gold honor
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
Earned Media
finalist
silver honor
The Most Searched Songwriter
For Google's 25th anniversary, we looked back on the most-searched people, places, and moments of t…
Earned Media
finalist
bronze honor
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
Earned Media
finalist
audience honor
Barefoot Bandwagon Box
As the official wine sponsor of the NFL, Barefoot was looking to engage with new fans by showcasing…
Earned Media
finalist
Dare in the Air
Skydive Dubai is THE provider of adrenaline-fuelled experiences in Dubai. Even so, they do compete …
Earned Media
finalist
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Earned Media
finalist
Hellmann’s Will Levis “Mayo For Life”
Most people don't talk about mayonnaise - especially their love for it. While Americans are loud an…
Earned Media
finalist
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
Earned Media
finalist
Run on Heinz
Insight Through social listening, we discovered a new and unexpectedly niche use of Heinz – long…
Earned Media
finalist
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…

Nominees

Earned Media
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Earned Media
How Alumni Ventures Went All-In on AI
Pioneering venture capital firm Alumni Ventures is leaning into innovation again with its bold leap…
Earned Media
JBL Authentics Launch at JBL Fest
Some images retain cultural currency, even after 44 yrs. ‘Blown Away Guy’, one of the most iconic m…
Earned Media
Knorr x Cardi B Taste Combos
Knorr, maker of delicious bouillons, rice and pasta sides and more, has been a staple in American k…
Earned Media
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Earned Media
Search Moist
Kraft Real Mayo’s velvety-smooth texture makes any one-note dish creamier, more lively and more sat…
Earned Media
Shining a Light on the Mental and Emotional Burden of Chronic Skin Disease
Chances are you know at least one person impacted by a chronic skin condition as more than 31 milli…
Earned Media
Souplings
​​The Souplings campaign was designed to generate significant buzz and engagement across earned and…
Earned Media
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
Earned Media
The American Dream Now Costs $3.4 Million
Investopedia wanted to capture the exact dollar total an average American would spend to experience…
Earned Media
Welcome Home Jars
Canada has seen an unprecedented immigration wave. Over 1.5 million newcomers have moved to Canada …