THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
"The Road to Beautiful” with Rolling Stone and Marriott Bonvoy
In 2023, Marriott Bonvoy sought to increase their portfolio brand perception by creating engaging c…
# BeAWelcomer | Stories of Welcome
More people around the world have been forcibly displaced from their homelands than at any other po…
Axle Agency & Farm Bureau Insurance of Tennessee Use Strategic Storytelling to Engage Consumers
Farm Bureau Insurance of Tennessee was looking to attract new and win back former customers with a …
BMW XM Launch
In 2023, BMW introduced the first-ever XM, a vehicle like no other. Through a combination of intoxi…
Celebrate 50 Years of Hip-Hop with YouTube | 50 Deep
2023 marked the 50th Anniversary of Hip Hop and we wanted to celebrate that in a way that only YouT…
Club Shay Shay
Club Shay Shay is the podcast founded by icon, Shannon Sharpe, and produced by The Volume. Regarded…
Downhill Dreams
The objective of this film was to inspire the local community where Yamaha Motor Manufacturing Corp…
Dr Info | Arabic Net
Dr Info " Is a series dedicated to debunk health myths, investigating their sources, correcting the…
Etsy Seller Storytelling
Celebrate Etsy’s seller community by highlighting their unique personal stories and backgrounds …
Florida Couple Runs a Retirement Home for Cats
AARP’s Real People, Real Stories series celebrates ordinary individuals from diverse backgrounds wh…
Fruit of the Loom Brings the Beloved Fruit People to TikTok
Fruit of the Loom is an iconic brand dating back to 1851 that constantly refreshes and repositions …
H-E-B Our Texas Our Future Documentary Series
As Texans’ favorite grocery retailer, H-E-B has served the Lone Star State since 1905: We’re proud …
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
I am Ritz-Carlton
When the time came to create a new content franchise for social media, The Ritz-Carlton put its foc…
International Women's Day
Create an Instagram post for Photoshop Express, a mobile editing app for Gen Z content creators, th…
JW Garden Singapore x Lily Kwong
In 2022, JW Marriott began a partnership with landscape designer Lily Kwong to hone the concept of …
Lenovo X Intel - Powering Smarter IT Infrastructure Solutions
Lenovo and Intel have innovated for decades, coming together to build smarter IT infrastructure sol…
Lenovo presents Tech@Heart
"Tech@Heart" is a captivating storytelling series that unveils the transformative impact of Lenovo'…
MGM+ 2024 Organic Social Strategy
New year. New brand identity. That’s what GLOW was tasked with as EPIX became MGM+ in January of 20…
No Time to Wait with Kareem Abdul-Jabbar
Atrial Fibrillation (AFib) is the most common type of irregular heartbeat and increases the risk of…
Proud of Us Series
Illuminate the stories and voices of the LGBTQ+ community during Pride Month, transcending the typi…
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category.   The ob…
Ruben Toledo's Love Letter to His Wife Isabel | On Creativity
The objective of this particular episode is to honor the enduring legacy of the partnership between…
Searching for Sasha: Ukrainian Grantees on the Frontline
The Rockefeller Foundation storytelling keenly highlights the human impact of our grantees' efforts…
Sun Life U.S. Employee Volunteer and Charitable Giving Campaign
In today’s world, it’s important to shine a light on positive impact. Sun Life U.S. is committed to…
The Future of Work is Neurodiverse
In an age where brand storytelling transcends mere advertising, Microsoft Unlocked has embarked on …
The Luxury Collection – A Letter From Clara Diez
Today’s luxury travelers want more than just beautiful images and destinations. They want meaningfu…
The Luxury Collection – Content Strategy
The Luxury Collection is an experiential brand with hotels and destinations rich in transformative …
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Troy Andersen: Montana Roots
Atlanta Falcons 2022 second-round pick Troy Andersen may be a new-age linebacker but he has an old-…
United Voices by AFAR: Discover Puerto Rico
Create a rich storytelling experience that elevates and amplifies Puerto Rican content creators and…
Universal Stories
Universal Destinations & Experiences set out to exemplify what it truly feels like to vacation at o…
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…
“Hidden Figures” of Polio History
For over 35 years, polio eradication has been a primary initiative of Rotary International. In that…