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Celebrate 50 Years of Hip-Hop with YouTube | 50 Deep

Entered in Storytelling

Objective

2023 marked the 50th Anniversary of Hip Hop and we wanted to celebrate that in a way that only YouTube can. We looked to celebrate the milestone with an original film that recognized the magnitude of the moment, the heroes (artists, creators, everyday people) that are part of this community, utilized YouTube to help build their audience, and the impact that Hip Hop has had on society around the world.

Working with the client, we had two clear goals for the video campaign:

1. Organically demonstrate the contribution YouTube has made to Hip Hop, being a platform for new artists' discovery, a database of hip-hop history, and highlighting the platform as a global meeting place for all Hip Hop lovers.

2. Create content that received positive engagement [views, likes, comments, shares, subscribers]. often content focused on one demographic can lead to hate comments when inauthentic. 
 

Strategy

Our Process:

The Creative:

Results

Our team met all of our objectives with the video!

By The Numbers:

  1. 2.1M Views on YouTube with 5.2K links and 191 comments on the platform. 
  2. The Best performing video of YouTube's 50 Deep Year Long celebration amassing 1M views in 8 days.
  3. 149k Views on Instagram with112 comments
  4. 457k Views on X [Formerly Twitter]

Audience Sentiment:

Media

Video for Celebrate 50 Years of Hip-Hop with YouTube | 50 Deep

Entrant Company / Organization Name

Creative Theory Agency, YouTube

Links

Entry Credits