THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Lenovo X Intel - Powering Smarter IT Infrastructure Solutions

Entered in Brand Partnership, Branded Series, Business to Business, Global Campaign, Long Form Video, Storytelling, Video Series

Objective

Lenovo and Intel have innovated for decades, coming together to build smarter IT infrastructure solutions. IT infrastructure is the backbone of today's digital society. Our collaboration has taken on-premise data-center performance to hybrid cloud and edge technologies, and delivers industry-leading solutions for new business needs like AI, hyperconverged infrastructures, and supercomputing.

The Smarter Infrastructure campaign's primary objective is to drive top-of-funnel awareness for Lenovo's infrastructure solutions powered by Intel Xeon processors. The third season of the campaign launched in June 2023 to a global audience of IT and business decision makers in 7 priority markets - the US, UK, India, Mexico, Germany, Japan and Brazil. 

Whether it's powering real-time analytics at the edge for Ducati Corse's MotoGP winning bikes or equipping the animators and engineers at DreamWorks Animation to bring blockbuster movies to life, Lenovo infrastructure solutions and Intel processors play a vital role.

Produced by Courageous Studios and distributed across CNN digital and social channels, these bold and emotionally engaging branded documentaries take us all around the world to showcase how real Lenovo and Intel customers are accelerating innovation and finding solutions for humanity’s greatest challenges.

Strategy

After garnering over 31 million brand impressions and 207,000+ engagements across seven priority markets in 2022, it was an easy decision to extend the program with Intel, Courageous Studios and CNN for another year. 

From a content perspective, our aim was to present multi-tiered stories that feature compelling Lenovo and Intel customer use cases. To showcase the breadth of Lenovo’s offering, we chose customers from a wide variety of industries and verticals that use our technology to bolster efficiency, design innovative new techniques, and build market share to become industry leaders.

Hosting and promoting the content with a global leader like CNN helped us target IT and Business Decision Makers across seven global markets, including the US, UK, Germany, Japan, India, Brazil, and Mexico. The distribution strategy leveraged CNN social media, CNN run of site, and exclusive CNN editorial sponsorships including Risk Takers and Innovate.

Results

The 2023 program outperformed CNN's CTR and viewability benchmarks and was deemed a top-performing campaign. We saw a significant YoY growth in terms of video completion and engagement across markets. 

Documentary-Style Customer Success Stories

Closing the Gap - Ducati Corse Uses Transformational Tech to Win - Watch now

A Sustainable Computing Landscape featuring Iceland's Responsible Compute - Watch now

A New Vision for Retail with Sensormatic Solutions - Watch now

Videos from previous years' campaigns:

Creativity Unleashed at DreamWorks Animation - Watch now 

The Business That’s Always Growing featuring Perfection Fresh Australia - Watch now 

Racing at the Speed of Technology with Dallara - Watch Now  

Saving Lives with High-Performance Computing at a prestigious university in Massachusetts - Watch now  

Transforming Barcelona into the 5G Smart City of the FutureWatch now 

Computing in the Eye of the Storm at North Carolina State University - Watch now  

Media

Video for Lenovo X Intel - Powering Smarter IT Infrastructure Solutions

Entrant Company / Organization Name

Lenovo, Intel and Courageous Studios

Links

Entry Credits