THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Business to Business

This award honors the most effective use of social media and digital in business-to-business marketing strategies and campaigns. Objectives may include (but are not limited to) promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
The 7 Wonders Challenge
People love to travel but they hate the booking experience. It’s so complex. So many options, so ma…

Finalists

Business to Business
finalist
gold honor
audience honor
Deel - "This Is Fine"
For its first-ever broadcast spot, Deel wanted to do more than just tout its functional benefits. I…
Business to Business
finalist
silver honor
Breaking the Rules of Work and TikTok
Upwork is a global freelance marketplace that wanted to attract both talent, and those needing to h…
Business to Business
finalist
bronze honor
The Who’s Who of Podcast Listening
This all started with two major observations:  Podcasts are the fastest growing medium—but br…
Business to Business
finalist
First Is Everything
In 2023, the New York Festivals (NYF) launched a new automotive category group as a core component …
Business to Business
finalist
Insight Tells. Foresight Sells – LinkedIn Sales Navigator Brand Campaign
“Insight Tells, Foresight Sells” campaign to shift perception of LinkedIn as not only a free profes…
Business to Business
finalist
Lenovo X Intel - Powering Smarter IT Infrastructure Solutions
Lenovo and Intel have innovated for decades, coming together to build smarter IT infrastructure sol…
Business to Business
finalist
Lenovo presents Tech@Heart
"Tech@Heart" is a captivating storytelling series that unveils the transformative impact of Lenovo'…
Business to Business
finalist
Project Elevate
In early 2023, our team was tasked with helping to revamp Verizon Business Group's social handles f…
Business to Business
finalist
RMS Compliance
In early 2023, FloQast released it's "Compliance Module" in beta form for a select handful of FloQa…

Nominees

Business to Business
AI Starts with Trusted Data
You can’t argue with the fact that AI is on everyone’s mind; but how do you ensure it’s safe, relia…
Business to Business
Don’t be a Wrong-Sizer
The Wrongsizer video illustrates the concept of tackling the packaging industry's inefficiencies by…
Business to Business
Fabriqué au Québec. Expédié par Purolator. (Made in Quebec. Shipped by Purolator.)
As one of Canada’s leading shipping and logistics companies, Purolator understands that small busin…