THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Business to Business

This award honors the most effective use of social media and digital in business-to-business marketing strategies and campaigns. Objectives may include (but are not limited to) promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
audience honor
Overheard At Northrop Grumman
Since 2020, Northrop Grumman (NG) has been on a journey to establish their new brand ethos and mant…

Finalists

Business to Business
finalist
gold honor
Dell I.T. Squad
Dell Technologies provides some of the most advanced I.T. products for businesses, but business dec…
Business to Business
finalist
silver honor
The Naysayer
In a market dominated by slow-to-innovate, legacy platforms, commercetools’ solutions are fit to su…
Business to Business
finalist
#DaaSJams Helps Citrix Top the Charts with IT Community
With the events of the past few years, the world forever changed — and the way we work changed with…
Business to Business
finalist
PBC: Accounting Comedy Web Series
With the massive retirement of boomers in the industry, the accounting professional population is d…
Business to Business
finalist
Smart Business Buying: Buy smarter. Dream bigger.
OVERVIEW AND CHALLENGES Amazon Business (AB) helps millions of business customers worldwide—ran…

Nominees

Business to Business
A Beautiful Return
We often think of beauty influencers as the product- and experience-obsessed consumers who post to …
Business to Business
Brief Media, with Revmade
Clinician’s Brief, the #1 most essential publication* by small animal veterinarians for 9 years, gu…
Business to Business
Brightcove: PLAY Season 1 on PLAY TV: Optimizing Video Strategy for Creators, Brands & Organizations
There is no shortage of digital content - 4.6 billion pieces of content are produced daily. This me…
Business to Business
Dentsu NXT Space
The metaverse has been a trending topic for some time, but despite all the talk, many brands and bu…
Business to Business
Dow ‘Profiles in Innovation’
From its inception, Dow was defined by innovation. Founded by Herbert Henry Dow 125 years ago, the …
Business to Business
Give The People What They Want
In 2021, SurveyMonkey rebranded as Momentive to better highlight their enterprise solutions and dis…
Business to Business
Good Ideas
SMBs are more cautious than ever about investing into Meta’s tools, such as Stories, Reels, Live, P…
Business to Business
Hitachi Vantara Newsroom
In January of 2022, Hitachi Vantara made the strategic decision to revamp its corporate news site w…
Business to Business
Instant delivery for everyone on Earth
Zipline is the world’s first autonomous drone delivery system that is serving humans all over the g…
Business to Business
Microsoft Teams Social
Since the pandemic, the physical place where we work has gotten much more diverse – for some it’s a…
Business to Business
Moving On Up - Bosch - 18V Cordless Power Tools Global Campaign
We get it. When you want to tell a story about changing your life, Power Tools aren’t the first thi…
Business to Business
National Automobile Dealers Association Website
The National Automobile Dealers Association (NADA) represents over 16,000 new-car and truck-franchi…
Business to Business
PwC’s Take on Tomorrow
There are plenty of great podcasts about the challenges the world faces, and plenty more about busi…
Business to Business
S&P Global: “Seek & Prosper” Brand Launch
Since 1860, S&P Global’s legacy has been built on providing the Essential Intelligence needed for i…
Business to Business
The CX Insider Podcast | Less corporate, more fun
The CX Insider Podcast is a B2B storytelling podcast created and sponsored by ACF Technologies that…
Business to Business
The Growth Agenda
The peak body for Australia’s leading agencies in the advertising industry, Advertising Council Aus…
Business to Business
Throwing Back A Generational Shift In Power Tools - Bosch - Social Media Campaign
Bosch is a 140 year-old German company founded upon the principles of exacting design, premium craf…
Business to Business
Utility Meets Connectivity: Building an Emerging Technology Category through Social and Digital
The utility industry faces complex challenges, driven by the impact of climate change, the threat o…