THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards On a Shoestring

This award honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

See previous winners and honorees here.

Winner

On a Shoestring
winner
Veterans Community Project :: Homeless Listings
According to the U.S. Department of Veterans Affairs, it is estimated that more than 30,000 Veteran…

Finalists

On a Shoestring
finalist
gold honor
Smoothie King: A Summer Fling to the X-treme
Smoothie King was launching a new LTO, the X-Treme Watermelon smoothie, and needed a way to get peo…
On a Shoestring
finalist
silver honor
The Impossible NIL Deal
Brands never know when an opportunity may present itself. That couldn’t have been more true for Sun…
On a Shoestring
finalist
bronze honor
Driving While Black
Many Americans believe that racism is bad, but perceive it as less prevalent in today’s society bec…
On a Shoestring
finalist
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
On a Shoestring
finalist
audience honor
EF Ultimate Break — The Bucket
It’s almost impossible to capture the attention of college students. Between attending lectures, cr…
On a Shoestring
finalist
GOMO's Tiktok FYP Hijack
GOMO, a local MVNO brand, aimed to make a grand entrance on TikTok, setting its sights on dethronin…
On a Shoestring
finalist
The Meat Madness Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …

Nominees

On a Shoestring
Breaking the Rules of Work and TikTok
Upwork is a global freelance marketplace that wanted to attract both talent, and those needing to h…
On a Shoestring
CVS Health LED Whitening + Power Toothbrush Launch
In the ever-evolving landscape of dental care, we were given the task to promote the launch of CVS'…
On a Shoestring
First Is Everything
In 2023, the New York Festivals (NYF) launched a new automotive category group as a core component …
On a Shoestring
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
On a Shoestring
Kurve x Beanstalk - Creating a bootstrapped growth engine powered by organic content
With the mission of supporting new parents save money for their children's future, Beanstalk got in…
On a Shoestring
Minnesota Vikings: Friday Challenge
This series was first launched in 2021 when our content had to adhere to the constraints of the NFL…
On a Shoestring
Motel 6 Second Ads
In the final stretch of peak travel season from, 8/14 – 9/4, Motel 6 needed to ensure we’re top of …
On a Shoestring
MyLawn App
Canadians have a love affair with crisp grass blades/perfectly manicured grass; however, it comes w…
On a Shoestring
Organic is the Answer
In 2023, we saw a growing need to remind shoppers why organic matters, and to help our growers and …
On a Shoestring
Shop Local Chicago
Small businesses are the heart of neighborhoods. With over 54,000 licensed businesses across Chicag…
On a Shoestring
ShopRite’s Sexy Produce
ShopRite prides itself on our produce department and have gone great lengths to ensure we have one …
On a Shoestring
The 404 Kit
The Atlanta United FC of today couldn’t exist without the Old Atlanta from the 90’s. Throughout tha…
On a Shoestring
Trials of Fate: The Sweepstakes
Background: The campaign for FINAL FANTASY XVI aimed to generate substantial awareness and antic…
On a Shoestring
Unveiling Darkness - Diablo IV Lore Dive Social Activation
The Diablo series of video games has a strong legacy of ceaselessly dark and relentlessly compellin…
On a Shoestring
Yokohama Tire :: The Mountain Decides
Each year, Yokohama undertakes Pikes Peak International Hill Climb, notorious for being one of the …