THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards On a Shoestring

This award honors the most creative and effective social and/or digital marketing campaign accomplished with extremely limited funds. Please make sure to include the total budget as part of your entry.

Winner

On a Shoestring
winner
Juneteenth Thoughts
There was no client for this work other than our own agency, but the need was clear: the industry’s…

Finalists

On a Shoestring
finalist
gold honor
#OscarTakeMeToProm
Turn a conversation about our brand into an opportunity to provide a unique and memorable experienc…
On a Shoestring
finalist
gold honor
LAY’S X TAYLOR HALE: THE SALTIEST SHOWMANCE IN BIG BROTHER HISTORY
This summer, LAY’S became a regular (and unexpected) guest star on the 24th season of the popular R…
On a Shoestring
finalist
silver honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
On a Shoestring
finalist
bronze honor
audience honor
Roll up! Roll up! For world's first 24 hour circus!
What do you do when you’re an arts/education nonprofit educating thousands of disadvantaged Cambodi…
On a Shoestring
finalist
Deviate Labs - Caden Terminal
Caden, a privacy tech company, was just coming out of stealth and wanted to generate 5,000+ beta si…
On a Shoestring
finalist
Feeding Gamers
BACKGROUND - Delimex has been around for nearly forty years, but despite being the perfect food to …
On a Shoestring
finalist
Retirement Bears
Over the last 60 years, the Kraft Peanut Butter bears became Canadian icons.  But lately, other …
On a Shoestring
finalist
Serial Killer Receipts
As an online accounting software provider, we recognise the importance of balancing the amazing wor…
On a Shoestring
finalist
Sunshine Online
For 40 years, Camp Sunshine has provided a fun, safe, and empowering environment for kids with canc…

Nominees

On a Shoestring
Brian Newman Arrives at Park MGM
In April 2022, Park MGM Las Vegas welcomed back Brian Newman After Dark for his spring and summer r…
On a Shoestring
Ode to Karachi - Karachi Biennale
After the pandemic and the recent catastrophic floods in Pakistan, the Karachi Biennale's latest it…
On a Shoestring
Scoperta! The Opera
Scoperta! is Italian for “discovery” and the brand’s promise is wine discovery made simple. To attr…
On a Shoestring
Spirit Airlines: Taking Influencers to the Sky
Flying can feel tedious. Finding flights, packing, making your way through TSA… the list goes on. B…
On a Shoestring
Teva: Soleful Readings
Teva advocates for all who adventure, and the brand stands for stepping out as your authentic self …
On a Shoestring
The F-List
Clean Creatives is a non-profit fighting climate change by pressuring ad agencies and the industry …
On a Shoestring
The Super Board
Fiorucci is a nationally distributed, premium Italian meat brand that has low awareness and a much …