THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Travel & Tourism

This category honors the most effective and creative use of social/digital by tourism boards and services as well as travel and transportation brands and publications. Objectives may include (but are not limited to) gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Winner

Travel & Tourism
winner
Southwest Airlines Shoppable Flights
This Information is Confidential.

Finalists

Travel & Tourism
finalist
gold honor
First in Fright
For decades, tourism marketing has been a series of postcard-perfect stills and generalized message…
Travel & Tourism
finalist
silver honor
More Than Meets Macao
Macao on the south coast of China is a stunning, small city loved by many. The special administr…
Travel & Tourism
finalist
bronze honor
"Hey, Aliens! Look at Lexington"
Our goal was to drive awareness of Lexington, KY as a fun and friendly travel destination via earne…
Travel & Tourism
finalist
(de)tour: Tulum
Conde Nast Traveler belives in the world made local, and that stories should be told by, not about …
Travel & Tourism
finalist
American Airlines' Life Awaits Campaign (Check & More)
Build Consideration for American Airlines and the AAdvantage Rewards program AAdvantage & non…
Travel & Tourism
finalist
Charmed by Galena Country
Galena Country, a collection of 11 small towns nestled three hours northwest of Chicago, is a desti…
Travel & Tourism
finalist
Epic Food Journeys with Mark Wiens
From the bustling streets of Bangkok to the rural village of the Karen Tribe, Mark goes on an adven…
Travel & Tourism
finalist
Experience It All
As the destination marketing organization for the United States, Brand USA aimed to increase intern…
Travel & Tourism
finalist
Outerbanks Sustainability Campaign
The Outer Banks Visitors Bureau’s social media campaign aimed to position OBX as a year-round trave…
Travel & Tourism
finalist
audience honor
SWISS Diwali - Home is where your people are
The task at hand was to create a heartwarming ad, that positions SWISS as a premium airline, seamle…
Travel & Tourism
finalist
Spice of Europe - Budapest Influencer Trip
The Spice of Europe – BudapestInfluencer Trip was designed to authentically position Budapest as a …
Travel & Tourism
finalist
You Belong at the Beach
Myrtle Beach has long been a beloved summer destination. But what if we could make travelers see it…

Nominees

Travel & Tourism
Pages in Paradise
Apple Vacations teamed up with Belletrist Book Club and Penguin Random House to launch a “Pages in …