THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
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Content and Media
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Brand Voice
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Meme, GIF, & Emojis
Micro-Site
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Design
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Industry
Auto
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News & Media
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Pharma & Healthcare
Real Estate
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Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
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X Partnership
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Overall Presence
Facebook Presence
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Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
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Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
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LinkedIn
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TikTok
X (formerly Twitter)
YouTube
Podcast
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NEW!
Health & Wellness Podcast
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Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
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Storytelling
Video
Comedy Video
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NEW!
Featurette or Behind The Scenes Video
Instructional Video
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Long Form Video
Medium-Length Video
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Product Feature Video
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Visual Effects
finalist
Icy Hot Pro - Rise From Pain
For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the b…
Branded Content
,
Emerging Platform Partnership
,
Pharma & Healthcare
,
Twitch
winner
silver honor
bronze honor
Icy Hot: Comebaq Courts
In the wake of COVID-19, many communities still lacked resources to maintain usable, safe places fo…
UX/UI
finalist
ID GO
When creating Discovery's suite of TV-Everywhere GO Apps, the Discovery Digital team had the viewer…
Entertainment
finalist
Idea of You - Social Campaign
Our mission for The Idea of You was to harness Anne Hathaway’s undeniable star power to craft a sto…
Comedy Video
finalist
gold honor
audience honor
If Introverts had Personal Assistants
There’s a lot of pressure to be social and productive, often to the detriment of mental health. The…
Comedy Video
finalist
If Jane Austen characters used dating apps
It was the 200th anniversary of Jane Austen's death and we wanted to honour the date on BBC Culture…
Comedy Video
finalist
audience honor
If Mom was a Marvel Superhero
As box office trends over the past few years show, it's Marvel's world, and we're just living in it…
Facebook Video
winner
audience honor
If Monopoly was real life
We teamed up with OMD UK and Hasbro to produce a humorous, highly shareable and entertaining video …
Television
,
Humor
finalist
bronze honor
IFC
IFC tasked GLOW with positioning their network as an authority in the off-beat comedy space on soci…
Instagram Presence
finalist
IGN Instagram
As a 25-year-old brand, IGN is ancient in terms of internet age. So our Instagram is all about reac…
Instagram Presence
finalist
IGN Instagram
IGN's Instagram has been a rocket ship the past few years, all thanks to a strategy that focuses on…
Localization
finalist
audience honor
Ignite My Future in School
According to the U.S. Bureau of Labor Statistics, by 2020 there will be one million more computer s…
Contest or Promotion
,
Education
,
Event & Experiential
,
Short Form Video
,
Social Good Campaign
finalist
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Twitter Presence
finalist
iHeartRadio
iHeartRadio is a service for music lovers run by music lovers. We connect fans with their favori…
YouNow
finalist
iHeartRadio + YouNow: Hailee Steinfeld Contest
With iHeartRadio's ability to connect fans to their favorite artists and YouNow's ability to provi…
Online Community
,
Twitter
finalist
iHeartRadio Best Fan Army Award
Many music award shows feature a category honoring the most dedicated fans on the planet. But in ea…
Facebook Video
finalist
gold honor
iHeartRadio's One Last Dance For 2016
2016 proved to be a tough year, especially in the music industry. As a recognized name in music, i…
Employee Engagement
,
Hospitality
winner
IHG Mailer
IHG Hotels & Resorts are long time clients of award-winning COFFEE Labs, an NYC-based creative agen…
Facebook
finalist
audience honor
IHOP
In 2016, there was a lot of noise about breakfast from multiple different players, utilizing multi…
Restaurants
finalist
IHOP AND XBOX POWER UP YOUR MEAL
Coming into 2022, IHOP was focused on targeting a younger demographic to grow their consumer base a…
Snapchat Partnership
finalist
silver honor
IKEA Back to College
Price-war messaging is rampant amongst retail brands looking to win amongst students preparing to h…
Facebook
finalist
bronze honor
IKEA Germany Facebook Page
In early 2015 the rate of interaction with Facebook posts from IKEA Deutschland was persistently si…
Social Media Tool
,
Home and Decor
winner
Ikea hej
Every year there is one IKEA catalogue with inspiration limited to 300 pages. What if we added a ne…
Auto
,
Humor
finalist
IKEA Mänland
"If you are a man and find yourself at IKEA, you have lost control over your wife." – the social we…
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