THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 14th Annual Shorty Awards Use of Twitch

This category honors the most effective and creative use of Twitch in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

Winner

Twitch
winner
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…

Finalists

Twitch
finalist
silver honor
Icy Hot: Comebaq Courts
In the wake of COVID-19, many communities still lacked resources to maintain usable, safe places fo…
Twitch
finalist
Béisbol Beats
Develop a distinctive and youth-focused celebration during Hispanic Heritage Month to engage and re…
Twitch
finalist
Duracell: Get In The Game
Duracell wanted to make inroads with the gaming community. Game controllers require batteries, b…
Twitch
finalist
audience honor
Twitch All Star Brawl Tournament
The official Nickelodeon Twitch Channel hosted the first-ever Nicktoon Throwdown Invitational tourn…

Nominees

Twitch
finalist
Béisbol Beats
Develop a distinctive and youth-focused celebration during Hispanic Heritage Month to engage and re…
Twitch
finalist
Duracell: Get In The Game
Duracell wanted to make inroads with the gaming community. Game controllers require batteries, b…
Twitch
winner
Game Over for Headaches
As the head pain expert for 60+ years, Excedrin is always listening to consumers to understand wher…
Twitch
finalist
silver honor
Icy Hot: Comebaq Courts
In the wake of COVID-19, many communities still lacked resources to maintain usable, safe places fo…
Twitch
finalist
audience honor
Twitch All Star Brawl Tournament
The official Nickelodeon Twitch Channel hosted the first-ever Nicktoon Throwdown Invitational tourn…
Twitch
Xtream 1Gig "Gamer Frustration" Twitch Pre-Rolls
Increase awareness and communicate the benefits of Mediacom’s Xtream 1Gig internet service to gamer…