Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

Xtream 1Gig "Gamer Frustration" Twitch Pre-Rolls

Entered in Twitch

Objective

Increase awareness and communicate the benefits of Mediacom’s Xtream 1Gig internet service to gamers via Twitch.

Strategy

1 Gig is Mediacom’s top-tier, best-in-class residential internet service offering to date. After thorough research, PK Network identified online gamers as one of the strongest markets that would benefit from Xtream 1 Gig connectivity. PK created a campaign consisting of 3 original pre-roll videos specifically tailored to gamers on Twitch’s video streaming platform.Using an authentic tone that spoke their (gamer) language and incorporated gamer terminology/lingo, the campaign addressed the frustrations gamers experience with sub-par internet.

Results

Twitch’s platform was perfect to target the right demographic. Using a 3-month, heavily geo-targeted campaign in Mediacom’s footprint, PK received very strong Video Completion Rates (VCR), outpacing Twitch’s VCR benchmark range of 74-80%* by averaging 92% VCR with 2,926,912 targeted impressions (*Twitch Advertising).

Media

Video for Xtream 1Gig "Gamer Frustration" Twitch Pre-Rolls

Entrant Company / Organization Name

PK Network, Mediacom Communications