THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 7th Annual Shorty Awards Best Social Media Tool

This award honors a social media marketing tool that has significantly enhanced a brand, agency, organization or institutions ability to generate relevant and effective social media content. Case studies and testimonials are encouraged.

Nominees

#CheckYoSelfie
To actively engage with audiences in the third season of its hit series, "Love & Hip Hop Atlanta," …
winner
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
BirdSong Analytics
I'm Jamie Riddell and I believe that every business, large or small, should be able to benefit from…
Brand Networks Platform
Consumers are inundated with advertisements, especially on social media. To break through the clutt…
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
finalist
Custom Moderated Twitter Q&A
We developed a clean, easy-to-use, efficient Twitter-based Q&A feature that creates a great experie…
Dunkin’ Donuts Innovates Monday Night Football Social
For 16 consecutive weeks, Wayin helped Hill Holliday client Dunkin' Donuts launch five Twitter poll…
finalist
Free People: FP Me
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
GatorBoard
Gatorboard was built for event marketers, brand builders and community managers who need to Connect…
finalist
Ikea hej
Every year there is one IKEA catalogue with inspiration limited to 300 pages. What if we added a ne…
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
MasterCard's Conversation Suite: Bringing Insights and Analytics to Social
MasterCard sought to increase the company's social share of conversation among key stakeholder audi…
Miller Lite Tweet for Delivery
Guys could get beer in a bar or at a store, but then they'd have to leave the couch. We looked at t…
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Open Web
Open Web™ is an innovative new recruiting platform that uniquely combines the benefits of social re…
Pic Nix by A&G Labs
It's not uncharted territory: you're on Instagram and you suddenly find yourself drowning in a doma…
Simply Measured
Simply Measured is the leading social analytics platform used by brands across the globe to quantif…
Sprout Social + Spotify Play a New Soundtrack on Team Collaboration, Social Analytics
Spotify's marketing team is responsible for social media scattered across four continents and manag…
finalist
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…