THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Social Media Tool

This award honors a social media marketing tool that has significantly enhanced a brand, agency, organization or institutions ability to generate relevant and effective social media content. Case studies and testimonials are encouraged.

Winner

Social Media Tool
winner
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…

Finalists

Social Media Tool
finalist
Custom Moderated Twitter Q&A
We developed a clean, easy-to-use, efficient Twitter-based Q&A feature that creates a great experie…
Social Media Tool
finalist
Free People: FP Me
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
Social Media Tool
finalist
Ikea hej
Every year there is one IKEA catalogue with inspiration limited to 300 pages. What if we added a ne…
Social Media Tool
finalist
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about c…

Nominees

Social Media Tool
#CheckYoSelfie
To actively engage with audiences in the third season of its hit series, "Love & Hip Hop Atlanta," …
Social Media Tool
BirdSong Analytics
I'm Jamie Riddell and I believe that every business, large or small, should be able to benefit from…
Social Media Tool
Brand Networks Platform
Consumers are inundated with advertisements, especially on social media. To break through the clutt…
Social Media Tool
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
Social Media Tool
Dunkin’ Donuts Innovates Monday Night Football Social
For 16 consecutive weeks, Wayin helped Hill Holliday client Dunkin' Donuts launch five Twitter poll…
Social Media Tool
GatorBoard
Gatorboard was built for event marketers, brand builders and community managers who need to Connect…
Social Media Tool
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Social Media Tool
MasterCard's Conversation Suite: Bringing Insights and Analytics to Social
MasterCard sought to increase the company's social share of conversation among key stakeholder audi…
Social Media Tool
Miller Lite Tweet for Delivery
Guys could get beer in a bar or at a store, but then they'd have to leave the couch. We looked at t…
Social Media Tool
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Social Media Tool
Open Web
Open Web™ is an innovative new recruiting platform that uniquely combines the benefits of social re…
Social Media Tool
Pic Nix by A&G Labs
It's not uncharted territory: you're on Instagram and you suddenly find yourself drowning in a doma…
Social Media Tool
Simply Measured
Simply Measured is the leading social analytics platform used by brands across the globe to quantif…
Social Media Tool
Sprout Social + Spotify Play a New Soundtrack on Team Collaboration, Social Analytics
Spotify's marketing team is responsible for social media scattered across four continents and manag…