Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns


Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family


Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health


Grassroots Efforts

Self-Defined (Social Campaigns)


Social Presence


















Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)


Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action




Polls & Surveys

Integrated Experiences


Live Events



Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)


Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership


Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.


Account Management



Art Direction

Brand Marketing

Campaign Management


Community Management


Creative Direction


Data Analysis




Partnership Management



Project Management

Public Relations




Talent Management



Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team



Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader



Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best Social Media Tool

This award honors a social media marketing tool that has significantly enhanced a brand, agency, organization or institutions ability to generate relevant and effective social media content. Case studies and testimonials are encouraged.


Custom Moderated Twitter Q&A
We developed a clean, easy-to-use, efficient Twitter-based Q&A feature that creates a great experience both for the reader and the interview subject. Here's what's cool about it: Designed with both moderators and celebrities in mind – both can can toggle between a moderated queue of questions and the full live stream. Very robust moderation tools …
Free People: FP Me
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle brands. Today the company features the latest trends and vintage collections for women who live free through fashion, art, music, and travel. Social media has played a key role in giving the brand a voice as it has grown to over 100 stores in North Ameri…
Ikea hej
Every year there is one IKEA catalogue with inspiration limited to 300 pages. What if we added a new page everyday? And showcased the products in more than one context. Styled, redecorated and combined by IKEA fans for IKEA fans. IKEA Germany presents hej.de – the first social influencer platform that transforms democratic design into social comme…
Volvo #JoyrideLive
Volvo needed to bring to life the 2015 XC60 Drive-E for a new set of consumers – passionate about cars, and visiting the New York Auto Show, but unfamiliar with the car. They needed to try before they would buy – and Volvo needed to give automotive enthusiasts and auto show visitors a catchy and socially-informed reason to check out the XC60. Joy…


To actively engage with audiences in the third season of its hit series, "Love & Hip Hop Atlanta," VH1 created an immersive TV integration using the Instagram platform entitled #CheckYoSelfie.#CheckYoSelfie, a first ever 2nd screen experience on Instagram, enabled fans everywhere to see exclusive cast reactions in real time & submit their own to be featured…
BirdSong Analytics
I'm Jamie Riddell and I believe that every business, large or small, should be able to benefit from building a deeper relationship with its customers, through social media. I know that having access to good quantitative data is key for all practitioners, whether they are working at a global giant or a local business.Back in 2012, as a social media consultan…
Brand Networks Platform
Consumers are inundated with advertisements, especially on social media. To break through the clutter, marketers need to deliver relevant, targeted ads at the right place and time. The Brand Networks Platform makes it possible. Brand Networks allows brands to master the art of data-informed social advertising and reach customers when they are most likely to…
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in living rooms of homes across America. But an insatiably curious ex-CSX employee isn't convinced they get there on their own. Enter The Claus Conspiracy: a social campaign hatched to shine the spotlight on CSX and the plausibility of its direct involvement with San…
Dunkin’ Donuts Innovates Monday Night Football Social
For 16 consecutive weeks, Wayin helped Hill Holliday client Dunkin' Donuts launch five Twitter polling cards per week, allowing fans to vote on outcomes related to the Monday Night Football game on ESPN. Typically, 3-4 cards launched during the Monday broadcast, and then one more later in the week following each game. Using Wayin's social media intelligence…
Gatorboard was built for event marketers, brand builders and community managers who need to Connect and Curate content from social networks based on keyword, hashtag or social profile, and then publish to their brand.com site. Published content is 100% responsive and seamlessly works across all devices from jumbotron displays, down to mobile devices. While …
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and options, and a proprietary brewing system that required users to use the Keurig system to remain in the Keurig family. Keurig needed to spark excitement with Keurig owners and give them a reason to try new and expanded flavors — occasions to discover their Keurig…
MasterCard's Conversation Suite: Bringing Insights and Analytics to Social
MasterCard sought to increase the company's social share of conversation among key stakeholder audiences in owned and select online channels; increase online engagement among key stakeholder audiences and influencers with the MasterCard brand and; improve MasterCard's ability to react and engage in real time to online conversations relevant to its brand and…
Miller Lite Tweet for Delivery
Guys could get beer in a bar or at a store, but then they'd have to leave the couch. We looked at the couch as an emerging market and hit them up there. Through highly targeted mobile messaging, guys who tweeted about watching football were served a Tweet card in which they were encouraged to order beer right then and there from their phone. They clicked th…
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to sneak up unexpectedly. So, to prepare them for that pivotal moment when they need to be true to themselves, we created Mute the Mouth, an Above the Influence game, to help them shush, zip, and mute negative influences without having to say a word.It's a first-o…
Open Web
Open Web™ is an innovative new recruiting platform that uniquely combines the benefits of social recruiting and data analysis. It meticulously scours over 130 of the top social and professional networks, expanding human resources professionals', recruiters' and sourcing professionals' reach to 100 million of candidates who frequent popular hangouts. Open We…
Pic Nix by A&G Labs
It's not uncharted territory: you're on Instagram and you suddenly find yourself drowning in a domain filled with cat pictures, selfies, and sometimes even selfies with cats. The instinctive eye rolling alone from these posts is enough to give any sane human a headache, and knowing there is nothing you can do to stop such egregious social media acts only de…
Simply Measured
Simply Measured is the leading social analytics platform used by brands across the globe to quantify performance, determine impact, and derive strategic direction from social media data. With more than 40 unique reports sourced from the top social platforms including Facebook, Twitter, LinkedIn, Google+, Tumblr, Instagram, YouTube, Vine and Pinterest, Simpl…
Sprout Social + Spotify Play a New Soundtrack on Team Collaboration, Social Analytics
Spotify's marketing team is responsible for social media scattered across four continents and manages more than 50 social media profiles. Until recently, the team utilized multiple, disparate platforms to manage their networks - resulting in inefficiencies in their workflow and overall strategy. After tiring of cumbersome tools, the Spotify team wanted a so…