We developed a clean, easy-to-use, efficient Twitter-based Q&A feature that creates a great experience both for the reader and the interview subject. Here's what's cool about it:
- Designed with both moderators and celebrities in mind – both can can toggle between a moderated queue of questions and the full live stream.
- Very robust moderation tools allow moderators to filter the live stream of questions by verified users, top followers, active tweeters, and retweets.
- The tool also allows for both automatic and manual blocking/unblocking of profane content.
- This lets moderators pick the best questions and ensures those from influencers aren't lost in the shuffle.
- Though it's a live Q&A, the tool creates a reader-friendly Q&A page that isolates the selected questions and their answers in an archivable format.
- The feature can host multiple celebrities and moderators at once and updates in real-time across many clients without the need to refresh the page.
- Questions and answers are logically paired on Twitter feeds.
- The tool also auto-threads answers that exceed Twitter's character limit and nests them together under the original question.
- The tool handles all formatting of tweets so the celebrities can focus on just answering questions.
- The feature's debut on StyleBistro.com with Orange is the New Black star Alysia Reiner generated 36 questions and answers in 45 minutes.
- This is the only Twitter-based Q&A feature to with an actual suite of moderation tools.
- Interviewees and moderators can conduct Q&As any time / any where and reach not only the celebrities' fan bases, those interested in them, but our sites' readers as well.
- This is an innovative, technology-driven approach to harnessing the broad reach of Twitter's platform.
- This is just one example of the types of tools our engineering team builds that allow editors to be incredibly effective and efficient in their jobs.
