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Entered in Social Media Tool


Gatorboard was built for event marketers, brand builders and community managers who need to Connect and Curate content from social networks based on keyword, hashtag or social profile, and then publish to their site. Published content is 100% responsive and seamlessly works across all devices from jumbotron displays, down to mobile devices. While there are other tools on the market, our experience shows that many solutions don't get adopted because they are difficult to learn. Gatorboard uses a unique playlist style interface that requires zero learning time. In addition to the easy to use content management interface, Gatorboard also differentiates itself through its ability to upload native images or videos, its robust moderation engine, and the fact that there are no moderation user limits. For more information and to watch a video please visit

Strategy and Execution

Gatorboard was born out of a business challenge that many of our clients were having. As an agency that thrives on partnerships we could not find a suitable "off the shelf" solution that combines original content curation, combined with social media content curation. Rather than delivering just another one off project, we decided to create an elegant product solution that we could sell to clients who have the need, and then as phase 2 we could reach the masses with a self-serve version.

Built on a cutting edge Hadoop platform, Gatorboard was built to scale from day one. In fact an early beta tester, World Wildlife Fund utilized Gatorboard to power their "Earth Hour" effort. Hundreds of thousands of tweets and image profiles were processed from across the globe (30 countries) during the 24 hour period without a hitch. Likewise, GlaxoSmithKline was able to take advantage of the large display format, and the custom content integration, to create a unique lobby display that promotes company culture.


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