THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Contest or Promotion

This category honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the work will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Finalists

Contest or Promotion
finalist
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Contest or Promotion
finalist
Bad Date Rebate
Venmo is North America’s leading peer-to-peer payment platform—making it easy to send, receive, and…
Contest or Promotion
finalist
Grubhub Special Delivery
THE MOST ANTICIPATED MOMENT IN DELIVERY HISTORY We spent months listening to customers talking a…
Contest or Promotion
finalist
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Contest or Promotion
finalist
Doodle for Google
As one of the internet’s biggest stages, the Google homepage has become a venue where Google has ch…
Contest or Promotion
finalist
In Search of Canada’s first #FrozenPizzaPublicist
Frozen pizza doesn’t have a bad reputation—it has bad PR. For decades, Canadians relegated frozen p…
Contest or Promotion
finalist
Werther's Original Pocket Jeans
Werther's Original was a brand in need of some cultural notoriety to finally break through the earn…

Nominees

Contest or Promotion
"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
Contest or Promotion
#KHonSteam
The campaign for Kingdom Hearts on Steam aimed to generate widespread anticipation and maximize the…
Contest or Promotion
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Contest or Promotion
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Contest or Promotion
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Contest or Promotion
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
Contest or Promotion
Desperate Housewives 20th Anniversary
To celebrate Desperate Housewives' 20th anniversary, Hulu crafted a nostalgia-driven campaign that …
Contest or Promotion
EV Sessions Powered by the IONIQ 5
Our brief was to create an engaging content series that taps into fans' passion to raise awareness …
Contest or Promotion
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Contest or Promotion
Mike's Hard Lemonade 25 Years, 25 Days of Giveaways Social Campaign
Mike’s Hard Lemonade – America’s first-ever and top-selling hard lemonade – was about to celebrate …
Contest or Promotion
Samsung, Hypebeast & MSCHF Launch Samsung Galaxy Ring
How do you lead the charge in launching ultra-sleek wearable tech - the Samsung Galaxy Ring?  Yo…
Contest or Promotion
Sing To Pay
Background    Oscar Mayer, America’s most iconic meat company is all about sparking smiles. From …
Contest or Promotion
The TouchTunes National Jukebox Day Sweepstakes
The TouchTunes National Jukebox Day sweepstakes was designed to celebrate one of the biggest bar ni…
Contest or Promotion
The We Give Blood Drive: Abbott x The Big Ten Conference
The U.S. is experiencing the worst blood shortage in a generation. The COVID-19 pandemic, and the s…
Contest or Promotion
Wisconsin Cheese Dreams
National Cheese Lover's Day (NCLD) provides Wisconsin Cheese a unique opportunity to elevate this l…
Contest or Promotion
[solidcore] Solidays Challenge
The beloved, full-body workout [solidcore] has run its Solidays campaign since 2022, an annual chal…