THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Contest or Promotion

This category honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the work will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Winner

Contest or Promotion
winner
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…

Finalists

Contest or Promotion
finalist
gold honor
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Contest or Promotion
finalist
silver honor
Bad Date Rebate
Venmo is North America’s leading peer-to-peer payment platform—making it easy to send, receive, and…
Contest or Promotion
finalist
bronze honor
Grubhub Special Delivery
THE MOST ANTICIPATED MOMENT IN DELIVERY HISTORY We spent months listening to customers talking a…
Contest or Promotion
finalist
Doodle for Google
As one of the internet’s biggest stages, the Google homepage has become a venue where Google has ch…
Contest or Promotion
finalist
audience honor
In Search of Canada’s first #FrozenPizzaPublicist
Frozen pizza doesn’t have a bad reputation—it has bad PR. For decades, Canadians relegated frozen p…
Contest or Promotion
finalist
Werther's Original Pocket Jeans
Werther's Original was a brand in need of some cultural notoriety to finally break through the earn…

Nominees

Contest or Promotion
"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
Contest or Promotion
#KHonSteam
The campaign for Kingdom Hearts on Steam aimed to generate widespread anticipation and maximize the…
Contest or Promotion
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Contest or Promotion
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Contest or Promotion
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Contest or Promotion
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
Contest or Promotion
Desperate Housewives 20th Anniversary
To celebrate Desperate Housewives' 20th anniversary, Hulu crafted a nostalgia-driven campaign that …
Contest or Promotion
EV Sessions Powered by the IONIQ 5
Our brief was to create an engaging content series that taps into fans' passion to raise awareness …
Contest or Promotion
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Contest or Promotion
Mike's Hard Lemonade 25 Years, 25 Days of Giveaways Social Campaign
Mike’s Hard Lemonade – America’s first-ever and top-selling hard lemonade – was about to celebrate …
Contest or Promotion
Samsung, Hypebeast & MSCHF Launch Samsung Galaxy Ring
How do you lead the charge in launching ultra-sleek wearable tech - the Samsung Galaxy Ring?  Yo…
Contest or Promotion
Sing To Pay
Background    Oscar Mayer, America’s most iconic meat company is all about sparking smiles. From …
Contest or Promotion
The TouchTunes National Jukebox Day Sweepstakes
The TouchTunes National Jukebox Day sweepstakes was designed to celebrate one of the biggest bar ni…
Contest or Promotion
The We Give Blood Drive: Abbott x The Big Ten Conference
The U.S. is experiencing the worst blood shortage in a generation. The COVID-19 pandemic, and the s…
Contest or Promotion
Wisconsin Cheese Dreams
National Cheese Lover's Day (NCLD) provides Wisconsin Cheese a unique opportunity to elevate this l…
Contest or Promotion
[solidcore] Solidays Challenge
The beloved, full-body workout [solidcore] has run its Solidays campaign since 2022, an annual chal…