THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Meme, TikTok
finalist
Bugles - Crunch it
The objective of the campaign was to reintroduce the Bugles brand to Gen-Z, a generation that did n…
Auto, Instagram
finalist
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Social Good Campaign
finalist
audience honor
Build Against Cancer 2022
Since emerging onto the content creation scene in 2017, Ben Lupo, aka DrLupo, has made a name for h…
Other Podcast Genres
finalist
Building Brand Advocacy Podcast
In a crowded and highly competitive market where every brand is striving for consumer attention, br…
TikTok Presence
finalist
bronze honor
Building Community & Establishing Authority with the NoGood Brand
The primary objective of our NoGood TikTok was to increase NoGood’s brand awareness and further est…
Business to Business, Technology, Location-Based Experience
finalist
Building Future Ready Enterprises
As a global trailblazer within the tech industry, Dell Technologies wants to be positioned among c-…
Food & Beverage
finalist
BUILT WITH CHOCOLATE MILK: Your Favorite Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for…
Humor
finalist
BULLET TRAIN Momomon TikTok
Move over Brad Pitt. The real heartthrob hero of this train is Momomon. And it’s time we made her a…
Social Activism, Social Good Campaign
winner
bronze honor
Bulletproof words.
Mexico is the most dangerous country to practice journalism (after Syria, country at war). In 2017 …
Launch Campaign
finalist
bronze honor
Bulls 2023-24 Schedule Release
‘Schedule release day’ has become a seminal moment in the world of sports social. Not only does it …
Multi-Platform Partnership
finalist
Bungalow x NYC Tourism
On Savor NYC, NYC Tourism’s culinary content hub, we aim to showcase New York City as a globally re…
Earned Media
finalist
Bupa Picture of Health
Bupa is known to many worldwide as a health insurer, and the insurance sector is often homogenised …
True Crime & Documentary Podcast
finalist
Burden of Guilt
Burden of Guilt tells the story of Traceyraquel Berns, a woman who spent decades at the center of o…
Artificial Intelligence
finalist
gold honor
Bureau of Multiversal Arbitration
The Bureau of Multiversal Arbitration is a first-of-its-kind narrative game, using generative AI as…
Branded Content, Music & Dance
finalist
Burger King Redefines Royalty at the 2022 MTV VMAs
With 2022 being the year of liberation, Burger King’s goal was to embed themselves directly into mu…
Twitter Presence
finalist
Burger King Twitter Feed
Burger King's Twitter feed is one of the most talked about feeds in social media today. By balancin…
Real Time Response
finalist
Burger King x Coolr. Nick Pope Goes Viral
As part of our ongoing social retainer with Burger King UK, we are always looking for proactive and…
Multi-Platform Campaign, Real Time Response, Twitter, Technology
finalist
Burglar on Demand
Arlo's brand mission is Engineering A Worry-Free World—an ideal based on the fact that people work …
Comedy Video, Humor
winner
Burn the Burns
Spend a day on our social pages and you’ll see that despite your typical hate comments, many people…
Integrated Campaign
finalist
Busch #Car2Can
Since 1979, Busch beer has played a variety of sponsorship roles in NASCAR (National Association fo…
Wine, Beer & Spirits, Integrated Campaign, Multi-Platform Campaign
winner
Busch Apple
Our objective was to expand our product line by introducing our first flavored beer. We wanted to r…
Contest or Promotion, User-Generated Content
winner
bronze honor
Busch Weddings
Champagne and top-shelf liquor are a regular presence at weddings, but it’s Busch Beer that has bec…
Hospitality
finalist
Business Unusual
The overall objectives of the Marriott Content Studio for BUSINESS UNUSUAL were: Continuing the…
Meme, GIF, & Emojis
finalist
Bustaaaard
Metro is embedded in the streets and iconography of Los Angeles. Our instantly recognizable "carrot…
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