11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 9th Annual Shorty Awards
Best Location-Based Experience
This award recognizes companies that are using location-based experiences to enhance their customer experience. Specific examples are encouraged.
Homeland: Surveillance Mission
Use geofencing capabilities to create an interactive experience that fuels awareness and excitement for Homeland's January 15 premiere, activating fans and unveiling exclusive content tied to Season 6 themes and the show's return to the United States.
Zagat Tiny Cafe
When Zagat launched in 1979, they were the first to curate and publish reviews from passionate locals instead of professional critics.But nearly 40 years later, a brand that once reinvented how people chose to dine had grown a reputation among millennials for being outdated.In reality, Zagat has always remained at the forefront of emerging dinin...
Building Future Ready Enterprises
As a global trailblazer within the tech industry, Dell Technologies wants to be positioned among c-level executives as a thought leader that's driving the future of innovation and helping companies, cities, and people become Future Ready. The brand sought to drive awareness and engagement for their Future Ready thought-leadership content across ...
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and professional spaces. The primary goals included driving in-store and online sales while increasing brand authority for JBL and other HARMAN Professional Solutions brands. We created a national truck tour, featuring onsite demonstrations, live perf...
It's no secret that Pokémon Go quickly became a global phenomenon after its release in early July 2016. Pokémon Go was the top search worldwide in 2016, according to Google. PokéStops appeared at some of the most iconic locations in Las Vegas. As groups of players began to coalesce around the game at impromptu events, Crowd Siren quickly real...
Singapore Tourism Board: Lyft of a Lifetime
In October of 2016, Singapore Airlines launched their new non-stop flight from San Francisco to Singapore, making Singapore more accessible than ever to the coming generation of world travelers. California residents could travel to the Lion City aboard the new A380 aircraft in record time and comfort.The Singapore Tourism Board challenged 1000he...
Capital One Spark Small Business House #SecretSauce Event at SXSW
Capital One Spark Business created an experience for Small Business Owners as part of its major sponsorship of the SXSW Conference. We wanted the Spark Business House to transform into a small business hub, bustling with business owners seeking education and inspiration and coming to experience our hands-on interactive stations centered around bringing th...
Pizza Hut & Rooster Teeth Live Events Program
The goals and objectives for the 2016 partnership were to grow Pizza Hut's presence within the gaming community and to encourage social engagement around major tent pole events throughout the year.
Reflecting on 9/11 15 years later
As New York's No. 1 hospital, staff at NewYork-Presbyterian (NYP) played a critical role in caring for those injured in the September 11th attacks. The goal of this campaign was recognize 9/11's 15th anniversary and to provide our staff with the opportunity to share their stories, reflect on their experiences, and pay tribute to the four NYP EMS workers w...
Vanderpump Rules VanderCrawl
Reinforcing a renowned tradition of keeping things fresh for its fans, Bravo looked to change things up, building excitement among fans and new viewers alike for "Vanderpump Rules" Season 5.The overall intent was to develop an integrated, noisy experience that reinforced their marketing position of Friends Don't Let Friends Vanderpump Alone, encouraging c...
The project Yeter Çektiğin was created from our observations of the audience during the concert series we sponsor. People come together in concerts to see and hear their favorite artists' live performances but in the digital age, the urge to share the moment is stronger than living in the moment. Even though the artist is right in front of the audience, t...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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