THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Social Activism, Social Good Campaign, Call to Action
finalist
Make a Plan to Vote
Protect Our Winters (POW) tasked us with mobilizing outdoor enthusiasts to cast a ballot for climat…
Hashtag
Make It Together
In March 2020, as the severity of the pandemic began to weigh on the world, marketers rushed to tur…
Home & Decor
winner
audience honor
Make It Together
In March 2020, as the severity of the pandemic began to weigh on the world, marketers rushed to tur…
TikTok
Make It Vogue
To raise awareness for the About Time exhibition at the Met Museum, Vogue's TikTok brought audience…
Wine, Beer & Spirits, Physical & Digital, Real Time Response
finalist
gold honor
Manitruck
BABE wanted to drive brand love with core consumers, and drive brand awareness with new audiences b…
Virtual Reality
finalist
Maple Knoll Village Virtual Reality
During this commercial, we see pure enjoyment on residents’ faces while doing activities they never…
Family & Parenting, Instagram Partnership
Marketing Moneyball: How a challenger brand reshaped influencer marketing
Launched in 2018, Zevo was an unknown startup brand in the home pest control category. A category d…
Global Campaign, Wine, Beer & Spirits, Instagram Presence, Instagram Video
finalist
Martell Swift Stories
For over 300 years, Martell has been challenging conventions, bridging cultures and communities, bu…
PSA
Mask Up
Morehouse School of Medicine (MSM) is an independent and mission-driven education, research and cli…
Financial Services, Branded Content
Mastercard League of Legends Esports
In 2018, Mastercard entered a groundbreaking partnership with Riot Games’ League of Legends esports…
Multi-Platform Campaign, Hashtag, Call to Action, PSA
winner
bronze honor
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
Branded Content
Match Made In Hell
As the most iconic brand in the category, 25 year old Match has high awareness, but with fast growi…
Instructional
finalist
Max La Manna – Sustainable living at home for #StayInAndExplore
Cast your mind back to April 2020 – the world had been suddenly plunged into lockdown and people we…
Art Direction
McCartney III - Album Announce
Capitol Records approached Buddha Jones, looking for an innovative way to announce Sir Paul McCartn…
Instagram Stories
McCormick Cook With Us
McCormick set out to help Americans struggling with new cooking challenges during the COVID pandemi…
Social Good Campaign, TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
Online Community, Twitter Presence
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Non-Profit
Meet the Doctors Fighting Deadly Climate Change
  The Skoll Foundation wanted to bring its partnerships to life by sharing the stories of remark…
Pets & Animals, Multi-Platform Campaign
finalist
Meow Mix Remix Campaign
Cats are finicky and their owners switch brands often in search of food their cats like. Meow Mix w…
Live Events
winner
Mercedes-Benz Fashion Week Russia
Due to the pandemic, small businesses have suffered through the year, among them – local brands. Th…
Immersive
finalist
gold honor
Mesmer & Braid Alternate Reality Game
To promote our mixed reality mobile game HoloVista, we launched a free immersive experience, the Me…
Cultural Institution
winner
Met Stories
Met Stories is a year-long video series that served as the marquee content for The Metropolitan Mus…
Home & Decor
finalist
gold honor
method: spread joy. not germs
method is the brand turning the mundane task of cleaning into the marvellous. They prefer biodegrad…
Entertainment
MGM Studios 2020 Brand Social
In 2020, the MGM Studios social team set out on a mission with one goal in mind: transform the stud…
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