THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Video Ad
Lexus RZ - Lexus Chatswood
The primary objective of the Lexus RZ campaign was to strategically emphasise the groundbreaking el…
Campaign by Diverse-Owned Businesses
,
Multicultural Community Engagement
finalist
Leyendas by GMC 2.0
GMC saw great success with the initial “Leyendas” campaign we developed and led in 2021 so they dec…
Twitter Campaign
LFC and Warrior Q&A
This is the latest in a programme of engaging social media activities between Warrior and LFC which…
Contest or Promotion
,
Social Good Campaign
LFC yourself with Dunkin' Donuts
With the LFC pre-season tour travelling to the US in 2014, it was the perfect chance for Dunkin' Do…
Video Ad
finalist
gold honor
LG - Oh Sheets
When people shop for home appliances, it’s a “sea of sameness,” with endless parity products. LG wa…
Real Time Response
LG Advantage
Most washing machines look the same, and have similar features—making it difficult for consumers to…
Facebook Presence
LG Mobile USA
Primary goal: Increase brand awareness and favorability for LG Mobile among key audiences in 2015 b…
Photography and Graphics
,
Technology
finalist
LG Mobile USA - V10 Launch
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
Branded Series
LG Presents: The Rivalries Season 2
Our objective was to create original content for LG that connected them to their partnership with t…
Social Good Campaign
,
Sports & Health Podcast
LG Transparent Conversations
Inspired by their longstanding partnership with the NCAA, the brand’s Corporate Social Responsibili…
Contest or Promotion
,
Instagram
LG USA Mobile - #BestShotEver
Primary goal: Align the brand with mobile photography and double the mobile photography conversatio…
Influencer & Celebrity Campaign
,
Video
LG V10 Launch, with Ryan Sheckler
Launch the new flagship model, the V10, while achieving a 2% increase in awareness compared to the …
LGBTQ Community Engagement
LGBTQ Community Engagement
Hockey Is For Everyone. That is the slogan touted by the National Hockey League. But is not always …
LGBTQ Community Engagement
LGBTQ State of the Union with Billy Porter
Ahead of the 2019 State of the Union Address by President Trump, Logo aimed to offer an alternative…
Facebook
winner
audience honor
Liar Launch Campaign
Establish Liar as the must see drama of ITV in Autumn 2017. Liar is a crime, thriller that hooks vi…
Real-Time Response
Liberty Mutual - RISE AND THE AD INSPIRED BY A TWEET
In sports, as in life, we get knocked down, and we have to get back up. Similar to Olympic athletes…
Contest or Promotion
Liberty Mutual and eBay: Bid Protection
In June, Liberty Mutual Insurance and eBay teamed up to create a unique program, called Bid Protect…
GIFs
Liberty Mutual Community Management Word GIFs
Increase buzz, excitement, and engagement for our 2017 social media outreach initiative by evolving…
360 Video
Liberty Mutual Insurance 360° Quiz: A Roadside Dilemma
When Facebook released 360° video capabilities, Liberty Mutual Insurance immediately saw this an op…
Customer Service
Liberty Mutual Insurance Social Care
Liberty Mutual's Social Care program delivers quick and quality customer service through personaliz…
Online Community
Liberty Mutual Insurance: Team USA Fan Engagement
In celebration of Liberty Mutual's sponsorship of Team USA for the Olympic Games Rio 2016 and U.…
LGBTQ Community Engagement
finalist
Liberty Mutual Stands with the LGBTQ Community
The insurance category is crowded with mascots and off-beat humor. Liberty Mutual Insurance has his…
Multi-Platform Campaign
Liberty Mutual's RISE campaign
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
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