THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Community Management

This category honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Finalists

Community Management
finalist
All American Games 2024
The McDonald’s All American Games are still an important checkpoint for top-tier talent on their wa…
Community Management
finalist
Doodle for Google
As one of the internet’s biggest stages, the Google homepage has become a venue where Google has ch…
Community Management
finalist
How Audible Brought Audiobooks to #BookTok
Books have never been cooler. The rise of #BookTok “triggered a books revolution” (The Guardian) in…
Community Management
finalist
Best In Class
Our key community management objectives for Amazon Music stem from a core principle: fans set the b…
Community Management
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Community Management
finalist
Etsy Creator Collective
The core vision behind Etsy’s Creator Collective was to create a dynamic platform and community tha…
Community Management
finalist
Everand Everything Club
Everand is a monthly reading subscription offering millions of ebooks, audiobooks, and more. Launch…
Community Management
finalist
GEARWRENCH Community Engagement
Over the past two years, GEARWRENCH, a brand of hand tools for auto technicians, reinvigorated its …
Community Management
finalist
LISA from Black Pink's 'New Woman' Social Campaign with YouTube
When global pop icon LISA of BLACKPINK released her hit single "New Woman," YouTube set out to supe…
Community Management
finalist
Navy Federal Social Community Strategy
As the world’s largest not-for-profit credit union operating in a regulated industry, it has histor…
Community Management
finalist
Ore-Ida “Deliciously Predictable Redditors”
People take predictability for granted. But really, there’s nothing more delicious than things we c…
Community Management
finalist
Tinder - Community Management
Over the past year, the objective when leading the community management strategy for Tinder was to …

Nominees

Community Management
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
Community Management
Lenovo Legion Community
The Problem: Gaming Brands Talk at Gamers—We Wanted to Talk With Them For years, gaming brands h…
Community Management
Salam Salami: Redefining Audience Engagement in Kurdistan
Salam Salami's audience engagement campaign was created to provide an engaging and interactive ente…