How we helped a beloved 90’s brand make millions of new friends.
Clearly Canadian, the OG of Sparkling Water, had just been brought back to life by a crowdfunding miracle. They needed a social media strategy that could speak to their core audience and win over a whole new generation.
The Ask: Our objective was to re-launch Clearly Canadian’s social media presence with a nod to legacy fans and a giant hello to future friends, driving massive growth and awareness.
The Challenge: Having nostalgia on your side is a huge asset, but it’s not an automatic win. In order to leverage all the opportunity of organic social, our strategy and content had to tap precisely into a collective of core memories, and give people something worth engaging with.
The Plan: To celebrate the revival of this nearly lost brand, we had to thank the die hard fans who cared enough to make this dream a reality. The powerful sincerity of “We love you back” drove every creative decision, and led to content that resonated so much with our audience, they shared it with everybody.
Our first order of business ... Thank the superfans!
Fans had been celebrating Clearly's comeback and their successful crowdfunding campaign on social. They kept the brand’s memory alive through UGC (user-generated content) and social conversations. So, we found every nostalgic comment, video, and post—then engaged, re-shared, and even surprised 100 superfans with free product to say "We love you back."
Then, we let data lead the way.
Our insights revealed that drinking a Clearly Canadian is a full sensory experience—the tickle of fizz, the scent of ripe berries, the cool grip of its signature glass bottle. This visceral, nostalgic feeling became the foundation of our content strategy.
SOCIAL MEDIA REVIVAL INCLUDED:
💙 Rebooting Key Platforms
📼 Nostalgic Storytelling
🏛 Micro-Communities & Cultural Moments
🍹 Mocktail Content Series
👩🎤 Micro-Influencer Outreach
🎁 Giveaways & Community Engagement
🤖 AI-Powered Chatbot for Social Engagement
Results
