THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

User-Generated Content

This category honors the use of user-generated content (UGC) to engage the audience in a way that enhances social presence and/or audience following and achieves the goals and objectives of the work.

See previous winners and honorees here.

Finalists

User-Generated Content
finalist
#KHonSteam
The campaign for Kingdom Hearts on Steam aimed to generate widespread anticipation and maximize the…
User-Generated Content
finalist
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
User-Generated Content
finalist
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
User-Generated Content
finalist
Epic Threads: Crowdsourced Fashion in World of Warcraft
As a gaming company, we have the unique ability to shape the digital space where our audience spend…
User-Generated Content
finalist
Taylor Swift x YouTube #ForAFortnightChallenge
In celebration of the release of The Tortured Poets Department and its lead single Fortnight, YouTu…
User-Generated Content
finalist
YouTube's LEGO Festival
YouTube is built on its communities, and their success is integral to our own. One of the ways we c…

Nominees

User-Generated Content
Betty Crocker & Kylie Jenner: The Ultimate UGC Activation
Betty Crocker, an iconic household CPG baking brand with a legacy spanning over 100 years, faced a …
User-Generated Content
Beyond The Leaderboard
The Problem: What If the Best Gaming Moments Aren’t on the Leaderboard? Gaming culture celebrate…
User-Generated Content
Breaking the Algorithm: How HASK Beauty’s UGC Revolution Redefined Brand Awareness
In a haircare market saturated with legacy giants and buzzy newcomers, HASK Beauty needed to make a…
User-Generated Content
Careers in Care: Off the Clock
The healthcare industry is facing a critical shortage of workers despite growing demand, with healt…
User-Generated Content
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
User-Generated Content
Domino's "New York Style" Pizza
The goal of the video was to organically introduce Domino’s New York Style Pizza on social platform…
User-Generated Content
Gen 10 Boos Creation
The Problem: Gaming Creativity Stays Trapped in the Virtual World Gaming has always been about c…
User-Generated Content
Hashmoji: Success story | DNR
Encourage User-Generated Content: Motivate viewers to create and share their content using the h…
User-Generated Content
Nikon Creator Camp
The camera market has undergone a big shift as mirrorless cameras overtake traditional DSLRs.  With…
User-Generated Content
P.U.F.F.Y Fest
In the world of QSR with roughly 1,548 item releases a year, becoming the biggest new product isn’t…
User-Generated Content
Reproductive Justice Story Sharing Campaign
Vocal Media created a UGC trend campaign around the popular TikTok format of a "stitch" video. This…
User-Generated Content
The Analog Horror Project on YouTube
The Analog Horror Project was designed to cement YouTube’s status as the definitive home for horror…
User-Generated Content
USA Network’s Scare Tactics Horror Movie Fan Poster Campaign
From Jordan Peele and Monkeypaw Productions, the reboot of Scare Tactics turned unsuspecting indivi…
User-Generated Content
YouTube's Ultimate Rubik's Cube Trivia Challenge
The Rubik's Cube has remained a cultural staple due to the dynamic way creators leverage online vid…
User-Generated Content
“Yum Yum” Pepperoni Stuffed Cheesy Bread
THIS IS NOT AN AD (under “Moonshot”) worked with Domino’s to launch their new Pepperoni Stuffed Che…
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