THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

User-Generated Content

This category honors the use of user-generated content (UGC) to engage the audience in a way that enhances social presence and/or audience following and achieves the goals and objectives of the work.

See previous winners and honorees here.
#KHonSteam
The campaign for Kingdom Hearts on Steam aimed to generate widespread anticipation and maximize the…
Betty Crocker & Kylie Jenner: The Ultimate UGC Activation
Betty Crocker, an iconic household CPG baking brand with a legacy spanning over 100 years, faced a …
Beyond The Leaderboard
The Problem: What If the Best Gaming Moments Aren’t on the Leaderboard? Gaming culture celebrate…
Breaking the Algorithm: How HASK Beauty’s UGC Revolution Redefined Brand Awareness
In a haircare market saturated with legacy giants and buzzy newcomers, HASK Beauty needed to make a…
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Careers in Care: Off the Clock
The healthcare industry is facing a critical shortage of workers despite growing demand, with healt…
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
Domino's "New York Style" Pizza
The goal of the video was to organically introduce Domino’s New York Style Pizza on social platform…
Epic Threads: Crowdsourced Fashion in World of Warcraft
As a gaming company, we have the unique ability to shape the digital space where our audience spend…
Gen 10 Boos Creation
The Problem: Gaming Creativity Stays Trapped in the Virtual World Gaming has always been about c…
Hashmoji: Success story | DNR
Encourage User-Generated Content: Motivate viewers to create and share their content using the h…
Nikon Creator Camp
The camera market has undergone a big shift as mirrorless cameras overtake traditional DSLRs.  With…
P.U.F.F.Y Fest
In the world of QSR with roughly 1,548 item releases a year, becoming the biggest new product isn’t…
Reproductive Justice Story Sharing Campaign
Vocal Media created a UGC trend campaign around the popular TikTok format of a "stitch" video. This…
Taylor Swift x YouTube #ForAFortnightChallenge
In celebration of the release of The Tortured Poets Department and its lead single Fortnight, YouTu…
The Analog Horror Project on YouTube
The Analog Horror Project was designed to cement YouTube’s status as the definitive home for horror…
USA Network’s Scare Tactics Horror Movie Fan Poster Campaign
From Jordan Peele and Monkeypaw Productions, the reboot of Scare Tactics turned unsuspecting indivi…
YouTube's LEGO Festival
YouTube is built on its communities, and their success is integral to our own. One of the ways we c…
YouTube's Ultimate Rubik's Cube Trivia Challenge
The Rubik's Cube has remained a cultural staple due to the dynamic way creators leverage online vid…
“Yum Yum” Pepperoni Stuffed Cheesy Bread
THIS IS NOT AN AD (under “Moonshot”) worked with Domino’s to launch their new Pepperoni Stuffed Che…