A symbol of the campaign’s identity, mirroring the integration across Al Jazeera’s TV and digital platforms.
2. Audience as Part of the US Election Conversation
Engagement strategies were designed to integrate the audience directly into the US election discourse. By employing conversational cards that encouraged predictions about the election outcome, these strategies tapped into heightened interest and engagement, positioning audience participation as a central and defining element of the coverage.
3. Current Event Relevance
Conversational tweets were utilized to discuss the US election’s impact on pertinent issues, such as the war in Gaza and Lebanon. This approach ensured that the coverage remained highly relevant and well-integrated with the ongoing discourse, resonating deeply with audience concerns.
4. Deep Analytical Conversations
The conversational cards on international relations facilitated in-depth discussions, enabling audiences to actively participate in and contribute to nuanced analytical debates.
The campaign achieved outstanding outcomes, amassing over 100 million impressions that significantly amplified exposure and heightened awareness of the coverage. Viewership soared past 26 million views, accompanied by over 4 million engagements, reflecting a deep audience connection. The interactive aspect of the campaign was particularly successful, with more than 26,000 unique users — a good portion of whom were Arabs in the US — actively participating by posting over 48,000 tweets using the dedicated hashtag in just one month. This robust engagement underscores the campaign’s effectiveness in capturing and retaining audience interest, demonstrating strong reach and influence among key demographic groups.
