THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 7th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Click here to see the previous winner and nominees.

Finalists

finalist
#OneLessStranger
Objective: Our objective was to launch an audacious social experiment to rid the world of strangers…
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
finalist
FactnotFiction.com
FactnotFiction.com was created as a sexual health resource for Mississippi teens and made available…
finalist
Feeling Nuts
Testicular cancer is the no. 1 cancer threat to young men, yet despite being over 95% treatable (if…
finalist
Flying It Forward
For JetBlue it's never been about point A to point B, it's about putting you above all. Flying It F…
finalist
Home's Best Friend
Coldwell Banker Real Estate has been helping people find their home for over 108 years. This year i…
finalist
Nestlé Fitness Bra Cam
Nestle Fitness cereal asked us to find a way to remind and inspire women around the world to check …
finalist
The Power of Play for Children: #TeamUNICEF
"Sport has the power to change the world. It has the power to inspire, it has the power to unite pe…
finalist
WTFP?! Where's the Family Planning?!
EngenderHealth launched the WTFP?! (Where's the Family Planning?!) campaign to grab the attention o…

Nominees

#1More4Lauren
Lauren Hill was a standout at Lawrenceburg (Ind.) High School, who had originally committed to play…
#ClimateHope
We designed the #ClimateHope campaign with the goal of transforming the dominant cultural conversat…
#FergusonNext
#FergusonNext combines the Guardian's global platform with the on-the-ground expertise of local ne…
finalist
#OneLessStranger
Objective: Our objective was to launch an audacious social experiment to rid the world of strangers…
#SaveElephants
CARROT was tasked by The Nature Conservancy with creating a digital experience to reawaken an unden…
#SignOfLove
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations t…
#TossTheTube
ObjectiveEvery year, over 17 billion toilet paper tubes are thrown away. Put it altogether and you'…
#ViacomSaysNoMore Social Media Takeover
On December 15, 2014, Viacom and its brands leveraged their massive social media following to lead …
#VoicesHavePower
Brand objective: Only 13% of wireless consumers surveyed were aware of the HopeLine program. It was…
#WalkTheWalk
As part of the mobilization surrounding the People's Climate March, Purpose launched #WalkTheWalk, …
30 Days of Good
Last holiday season, U.S. Cellular faced its biggest challenge yet. How does a regional, community …
7-Eleven Wedding Chapel
Problem: 7-eleven wanted to raise awareness in a fun but serious way, for LGBT-questions and for ev…
9/11 Memorial Museum Donate-a-Tweet
The National September 11 Memorial & Museum is a place where people honor and remember, but it rece…
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
Activa ‘Dare to Feel Good’ Global Brand Restage
Danone Dairy's number one brand, Activia, was in a global popularity decline due to an outdated mar…
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
Barclaycard Be Your Possible
The objective for the Be Your Possible Campaign was to create a social good campaign to empower and…
Break presents #PrankitFWD
Break.com, masters of internet pranks, decided to do things differently in 2014. In April and Novem…
CBC Vancouver's Junior J-School
In December 2014, CBC Vancouver put the word out - #CBCJrJSchool was coming. The premiere event for…
Choose to see
Have you ever googled the world slavery? You may be shocked at the results: there are more slaves i…
Communities with Drive
Launched in April in partnership with Ford Motor Company, Zipcar’s “Communities with Drive" contest…
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
ExxonMobil Inspires the Next Generation to “Be An Engineer"
ExxonMobil launched Be An Engineer (BAE) in fall 2014 to help kids better understand the engineerin…
finalist
FactnotFiction.com
FactnotFiction.com was created as a sexual health resource for Mississippi teens and made available…
finalist
Feeling Nuts
Testicular cancer is the no. 1 cancer threat to young men, yet despite being over 95% treatable (if…
finalist
Flying It Forward
For JetBlue it's never been about point A to point B, it's about putting you above all. Flying It F…
Ford "Upside"
When a competitor served up a polarizing TV spot that summed up the American work ethic as "work ha…
Ford Go Further Movement: Surfer's Healing
Izzy Paskowitz started Surfers Healing camp with the mission of harnessing the power of the ocean t…
GLAAD presents #spiritday
Millions go purple on Spirit Day in a stand against bullying and to show their support for lesbian,…
Glass Is Life
Subconsciously, we love glass. The way it feels cool in our hands, sparkles in sunlight, clinks whe…
HIV Equal Testing and Anti-Stigma Campaign
HIV Equal is an international social media campaign and online magazine that promotes HIV testing …
finalist
Home's Best Friend
Coldwell Banker Real Estate has been helping people find their home for over 108 years. This year i…
winner
Humane Society Silicon Valley presents Eddie the Terrible
Two-year-old Teddy, presented a multitude of personality problems during his 15-month stay at Human…
It’s On Us: The Campaign to End Sexual Assault on College Campuses
The strategy behind IT'S ON US was to create an engaging campaign that targets the 96% that never c…
Kid President and ConAgra Foods
During the school year, 21 million school children receive free or reduced-price lunches. However, …
Lennox Movember “Face of Change"
The Lennox Movember campaign was executed to promote engagement on Lennox's social channels by alig…
Love, Hope & Pizza
In 2009, Hungry Howie's Pizza found itself in a price war to win pizza orders during a recession. W…
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
Mavatar; NextGen of E-commerce, Where Data, Content & e-Commerce Merge
Mavatar is the first consumer centric e-commerce platform that helps consumers navigate through the…
Micromax - Can Gift Happiness
Doing social good for someone else is an act of kindness which we wished to emphasize upon. Christm…
My Fresh Page Project
The Y is one of the nation's leading nonprofits strengthening communities through youth development…
finalist
Nestlé Fitness Bra Cam
Nestle Fitness cereal asked us to find a way to remind and inspire women around the world to check …
Project Safe
Human Equality/ Human Kindness/ We Are All ConnectedObjective & StrategyHelping kids who can't help…
Project Titan
PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of…
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…
Rooney BowWow
How do you amplify word-of-mouth and donations related to an already successful fundraising event f…
Save Our Bees
Bees are responsible for 1 in every 3 bites of food we eat. So why are we letting them die off at s…
Say No To Racism
#SayNoToRacism is part of FIFA's broader anti-discrimination campaign, which we promoted through a …
Seeing is Believing
Over 80% of blindness is preventable and 90% of this occurs in the developing world. Seeing is Beli…
Socktober
#SOCKTOBER is an annual, month-long campaign designed to show people that ordinary acts of love can…
Stand Up to Cancer (SU2C)
Six years ago, MasterCard established a wonderfully simple partnership with Stand Up To Cancer (SU2…
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN…
The 100 Good Deeds #DeedADay Campaign
The Everywhere Agency designed and managed a social media marketing campaign to raise awareness of …
The Barkies
It was only a matter of time before a dog accumulated more than 1 million followers on Instagram. A…
The Great American Milk Drive
Hunger impacts 1 in 6 Americans, including 16 million children, who do not have access to adequate …
The PCH Give Back
For over 40 years, Publishers Clearing House has been making dreams come true for winners all acros…
finalist
The Power of Play for Children: #TeamUNICEF
"Sport has the power to change the world. It has the power to inspire, it has the power to unite pe…
finalist
WTFP?! Where's the Family Planning?!
EngenderHealth launched the WTFP?! (Where's the Family Planning?!) campaign to grab the attention o…
YES! i am the CHANGE
YES FOUNDATION, the social development arm of YES BANK (India’s fourth largest private sector bank)…
truth #FinishIT Campaign
In 2014, the teen smoking rate was lower than ever. As great as that was, research showed that youn…