Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.


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From the 7th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Click here to see the previous winner and nominees.


Objective: Our objective was to launch an audacious social experiment to rid the world of strangers. At Airbnb, we aspire to create a world where people Belong Anywhere; the primary barrier we face to achieving this is strangers. Strangers disrupt feelings of acceptance and are the enemy of belonging. Strategy: What happens when Airbnb invests an…
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still continue that deadly behavior. For them, FOMO outweighs the fear of dying while driving.To break this addictive behavior we gave them something simple to ease the social pressure to respond. #X to pause the conversation. A simple text shorthand, signi…
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend most of their time online. But with no media budget, there wasn't an easy way to get their attention. So we created a new way to display online media - powered simply by something people do everyday: sharing links. Together with the popular link-shorte…
FactnotFiction.com was created as a sexual health resource for Mississippi teens and made available through multiple social media channels – primarily Tumblr and Facebook. The goal of the brand is to assist teens in making informed decisions regarding their sexual health based on medically accurate facts, rather than the biased or irrelevant infor…
Feeling Nuts
Testicular cancer is the no. 1 cancer threat to young men, yet despite being over 95% treatable (if caught early) men die needlessly because they don't check and are too embarrassed to discuss the problem. With the simple positive goals of empowering young men to stay in check with their testicles, generate as much awareness as possible and breakd…
Flying It Forward
For JetBlue it's never been about point A to point B, it's about putting you above all. Flying It Forward is a human-powered initiative we created that embodies their core values and attempts to put humanity back into air travel, one flight at a time. JetBlue provides a free flight to a deserving individual, enabling them to make the world a littl…
Home's Best Friend
Coldwell Banker Real Estate has been helping people find their home for over 108 years. This year in conjunction with their newest commercial, "Home's Best Friend," they've launched a partnership with Adopt-a-Pet.com, in which they have committed to helping 20,000 dogs find homes through the Coldwell Banker Homes for Dogs Project. Coldwell Banker …
Nestlé Fitness Bra Cam
Nestle Fitness cereal asked us to find a way to remind and inspire women around the world to check their breasts. Early breast checks are one of the best ways to combat breast cancer, as early signs are more easily treatable. But unfortunately regular breast checks are often left forgotten by women. Our solution was to get women to see breast chec…
The Power of Play for Children: #TeamUNICEF
"Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that little else does." - Nelson Mandela#TeamUNICEF is an initiative built around the idea that sport can change children's lives by helping break down barriers, promote participation, alter attitudes and include the excluded. A key obj…
WTFP?! Where's the Family Planning?!
EngenderHealth launched the WTFP?! (Where's the Family Planning?!) campaign to grab the attention of American women between the ages of 25-45. In the U.S., widespread access to contraception revolutionized women's roles in the workplace and society. With access to contraception, a woman is more likely to go further in school, have healthier childr…


Lauren Hill was a standout at Lawrenceburg (Ind.) High School, who had originally committed to play for Mount St. Joseph's in Cincinatti on her 18th birthday. Less than two months later in the fall of 2013, Hill was diagnosed with DIPG (diffuse intrinsic potine glioma), a cancer of the brainstem that primarily affects children with about 100 – 150 new cases…
We designed the #ClimateHope campaign with the goal of transforming the dominant cultural conversation on climate change from one focused on despair and devastation to one focused on the solutions we have available today and inspiring citizens everywhere to take action.We launched the campaign in conjunction with the global media event 24 Hours of Reality: …
#FergusonNext combines the Guardian's global platform with the on-the-ground expertise of local news organizations to answer an important question – beyond the Michael Brown case, how can we work together to find justice?The project includes reporting from the Guardian US, The St. Louis Post-Dispatch Editorial Page, Ebony.com, Colorlines, The St. Louis Ame…
CARROT was tasked by The Nature Conservancy with creating a digital experience to reawaken an undeniable love and appreciation for elephants existing in the hearts of our millennial audience and to inspire social action. To stand apart from campaigns that call upon scare tactics and doom and gloom, we created a destination that acted as a rallying cry to #S…
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations to minors'— effectively condemning demonstrations of LGBTQ love and support for LGBTQ groups. In response, Lush created the #SignOfLove campaign to join global pressure against the Russian government and to stand up for global gay rights.Lush launched the campa…
ObjectiveEvery year, over 17 billion toilet paper tubes are thrown away. Put it altogether and you'd have enough rolls to fill the entire Empire State Building...twice! Recognizing the wastefulness of the situation, Scott launched a new product that tossed the tube—Scott Brand Naturals. The goals of the campaign were simple: - Drive awareness for environmen…
#ViacomSaysNoMore Social Media Takeover
On December 15, 2014, Viacom and its brands leveraged their massive social media following to lead the conversation around the NO MORE movement to help put an end to the silence and stigma around domestic violence and sexual assault in partnership with the Joyful Heart Foundation. Viacom, Viacommunity, MTV, VH1, Spike, CMT, Comedy Central, TV Land, and BET …
Brand objective: Only 13% of wireless consumers surveyed were aware of the HopeLine program. It was Sew's objective to significantly increase awareness and participation in HopeLine.Issue-area objective: Dating and domestic violence is heavily stigmatized, under-discussed and even ignored at times in America. Strategy: To help people find their voice [Provi…
As part of the mobilization surrounding the People's Climate March, Purpose launched #WalkTheWalk, the first pilot project of its new global climate change incubation, Here Now. #WalkTheWalk was designed as an ownerless, open-source social media campaign that provided a highly visual, easy, and personal way for people around the world who couldn't be at the…
30 Days of Good
Last holiday season, U.S. Cellular faced its biggest challenge yet. How does a regional, community focused wireless company compete with the two biggest spenders in advertising?The answer was surprisingly simple: Goodwill.So while the monoliths spent their money on TV ads, we stole – well "re-purposed" – 100,000 dollars from our media budget, piled into an …
7-Eleven Wedding Chapel
Problem: 7-eleven wanted to raise awareness in a fun but serious way, for LGBT-questions and for everyone's right to love. The activity's challenge and aim was to make 7-eleven trustworthy in their brand promise - stores that are open for everyone – in a time when hate and fear are spreading in the world.Solution: The solution was the Wedding Chapel - to tu…
9/11 Memorial Museum Donate-a-Tweet
The National September 11 Memorial & Museum is a place where people honor and remember, but it receives no federal funding. For the 9/11 anniversary, we were tasked to raise awareness of the museum and increase donations.Recent initiatives from other nonprofit causes proved that people love to share the fact that they've donated on social media. That was th…
Activa ‘Dare to Feel Good’ Global Brand Restage
Danone Dairy's number one brand, Activia, was in a global popularity decline due to an outdated marketing strategy which had become disconnected from modern-day consumer behaviours and needs. To reverse the trend, Activia needed to refocus and reconnect with consumers to build a deeper emotional association and bring to life the brand tagline 'Feeling Good …
Barclaycard Be Your Possible
The objective for the Be Your Possible Campaign was to create a social good campaign to empower and educate women in financial literacy. We reviewed extensive research to understand the lack of financial literacy in the US. Sadly, 61% of people in the United States are living paycheck to paycheck. Less than 50% of Americans are confident in making financia…
Break presents #PrankitFWD
Break.com, masters of internet pranks, decided to do things differently in 2014. In April and November, they launched a series of "pranks for good" - pranking people in need and surprising them with a positive outcome. The objective was to garner as many video views and as much social engagement as possible, since Break promised to donate $1 to DoSomething.…
CBC Vancouver's Junior J-School
In December 2014, CBC Vancouver put the word out - #CBCJrJSchool was coming. The premiere event for future journalists would be an experience like no other. Immediately, registrations started pouring in.CBC Vancouver welcomed 350 students in grades 10, 11 and 12 to Studio 40 to the CBC Vancouver Broadcast Centre for Junior J-School on Saturday, January 10th…
Choose to see
Have you ever googled the world slavery? You may be shocked at the results: there are more slaves in the world today than at any other point in human history: almost 36 million.Slavery didn't end in the late 1800's. That's a myth. The truth is that slavery is a global, thriving and profitable business worth 150 billion dollars per year. That's more than thr…
Communities with Drive
Launched in April in partnership with Ford Motor Company, Zipcar’s “Communities with Drive" contest was a social giving program conducted via Facebook, which awarded $200,000 in cash and Zipcar credit to 25 deserving non-profits. Communities with Drive was Zipcar and Ford’s way of recognizing and rewarding local communities doing their part to make cities b…
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strongly supports. Instead of the usual scare tactics that most use, we wanted to take a different approach to reach young people. So we used a language they understood, a text conversation full of emojis interrupted by a car accident. A short video, called "On My W…
ExxonMobil Inspires the Next Generation to “Be An Engineer"
ExxonMobil launched Be An Engineer (BAE) in fall 2014 to help kids better understand the engineering field and the opportunities it offers. The program – which includes a range of original and shared content (including the launch of beanengineer.com) – highlights the meaningful contributions engineers make in the world, engages engineering influencers and p…
Ford "Upside"
When a competitor served up a polarizing TV spot that summed up the American work ethic as "work hard and buy lots of stuff", Team Detroit seized the opportunity. The agency made a shot-by-shot remake of the competitor's ad that gave voice to another set of values, "work hard and make a better world," turning the conversation into a positive social message …
Ford Go Further Movement: Surfer's Healing
Izzy Paskowitz started Surfers Healing camp with the mission of harnessing the power of the ocean to enrich the lives of kids with autism. In 2013, they taught over 4,500 kids to surf. Learn more at http://www.surfershealing.org/.
GLAAD presents #spiritday
Millions go purple on Spirit Day in a stand against bullying and to show their support for lesbian, gay, bisexual and transgender (LGBT) youth. Observed annually since 2010, individuals, schools, organizations, corporations, and public figures wear purple, which symbolizes 'spirit' on the rainbow flag. GLAAD celebrates #spiritday as a way for all of us to s…
Glass Is Life
Subconsciously, we love glass. The way it feels cool in our hands, sparkles in sunlight, clinks when we toast. Glass is not a packaging material, it's a part of a brand's experience. Our campaign is Glass Is Life™. Across cultures, we brought life to a community that connects with glass; because glass alone preserves flavor, contains no harmful chemicals, i…
HIV Equal Testing and Anti-Stigma Campaign
HIV Equal is an international social media campaign and online magazine that promotes HIV testing and aims to end the stigma associated with the virus. The campaign reopens the public dialogue about HIV and works to change the way people think about testing, stigma and prevention. The concept of HIV Equal was founded by World Health Clinicians and co-creat…
It’s On Us: The Campaign to End Sexual Assault on College Campuses
The strategy behind IT'S ON US was to create an engaging campaign that targets the 96% that never commit sexual assault. Typical sexual assault campaigns focus on the 4% that commit the act. This led us to create a rallying cry and pledge for everyone who would stand up against sexual assault. The campaign was unveiled at the White House by President Barack…
Kid President and ConAgra Foods
During the school year, 21 million school children receive free or reduced-price lunches. However, during the summer, 90% of those 21 million children have limited or no access that they receive during the school year. Kid President teamed up with ConAgra Foods to help raise awareness of childhood hunger over the summer. Summer is a time where children shou…
Lennox Movember “Face of Change"
The Lennox Movember campaign was executed to promote engagement on Lennox's social channels by aligning with a charitable cause. Movember is a positive and uplifting global campaign that encourages people to raise awareness and donate to support men's health issues. It fits with Lennox and makes sense for the brand as the face of the campaign is Dave Lennox…
Love, Hope & Pizza
In 2009, Hungry Howie's Pizza found itself in a price war to win pizza orders during a recession. While other chains cut quality to reach a lower price, Hungry Howie's didn't want to change the quality or the price. In fact, they even wanted to give away some of their profits to charity. DBA Worldwide decided to take a unique approach to making a difference…
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from international superstars to local-favorite artists—and gives fans around the world the power to choose award winners. The 2014 event, hosted by Nicki Minaj, marked the EMA's 20th anniversary and was broadcast live from Glasgow, Scotland. The show aired in more than…
Mavatar; NextGen of E-commerce, Where Data, Content & e-Commerce Merge
Mavatar is the first consumer centric e-commerce platform that helps consumers navigate through the decision process and transaction stages, reducing friction in online shopping and affiliate sales at the same time. Mavatar's desktop and mobile apps bring transparency to shopping. By browsing our marketplace, coupons, look-a-likes, stories, all become avail…
Micromax - Can Gift Happiness
Doing social good for someone else is an act of kindness which we wished to emphasize upon. Christmas in India is only popular in certain sects of society and the idea of looking out for the poor during this period is overlooked. The objective of the campaign was to empower Netizens to come forward and spread the festive cheer to all.
My Fresh Page Project
The Y is one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children—regardless of age, income or background—to nurture the potential of children and teens, improve the nation's health and well-being and provide oppor…
Project Safe
Human Equality/ Human Kindness/ We Are All ConnectedObjective & StrategyHelping kids who can't help themselves by collaborating and spreading awareness through social media.Desired OutcomeProject Safe believes that all children deserve the basic human right to be safe. Our hope is that by working together we can build a community that will help end inhuman…
Project Titan
PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of over 170,000 Facebook fans. It's mission? A 3,000 mile journey of Veteran Brotherhood through Alaska, home to more veterans per capita than any other state in America and also some of the most difficult terrain on earth.Once the truck was complete, two Wounde…
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the power of YouTube's community to ignite a worldwide conversation about equality during the World Cup and Gay Pride Month. Introducing #ProudToPlay, a YouTube-powered cause that brought together athletes, celebrities and YouTube personalities to champion equali…
Rooney BowWow
How do you amplify word-of-mouth and donations related to an already successful fundraising event for an animal shelter? Have one of the dogs tweet in real-time about the experience.As part of the Western Pennsylvania Humane Society's annual Shelter Pet Sleepover, Brunner's Chief Growth Officer Dan Wald spent 48 hours in the kennel of the shelter dog Rooney…
Save Our Bees
Bees are responsible for 1 in every 3 bites of food we eat. So why are we letting them die off at staggering rates? TakePart partnered with a coalition of 3 NGO's – Center for Food Safety, Beyond Pesticides and Pesticide Action Network of North America -- to create a year-long campaign dedicated to the health, well-being and restoration of the bee populati…
Say No To Racism
#SayNoToRacism is part of FIFA's broader anti-discrimination campaign, which we promoted through a global TV campaign during the 2014 FIFA World Cup in Brazil. Huge names from world football, including Lionel Messi, Neymar and Wayne Rooney among countless others, joined the campaign and presented coloured cards emblazoned with the hashtag to promote our wor…
Seeing is Believing
Over 80% of blindness is preventable and 90% of this occurs in the developing world. Seeing is Believing is a global initiative backed by Standard Chartered Bank, to help tackle avoidable blindness. Together with the International Agency for Prevention of Blindness (IAPB), over 45 million people have been helped since it launched.   Building on the award …
#SOCKTOBER is an annual, month-long campaign designed to show people that ordinary acts of love can make a big difference. It can all starts with socks. We partnered with shelters and individuals across the U.S. to help ensure the men and women who are living on the street have access to such basic needs as socks, hygiene products and more. This year our go…
Stand Up to Cancer (SU2C)
Six years ago, MasterCard established a wonderfully simple partnership with Stand Up To Cancer (SU2C): When people dine out and use their MasterCard, MasterCard makes a donation, up to $4 million dollars to support SU2C, a non-profit whose mission it is to fund / accelerate innovative cancer research.In 2014 we wanted to find a fresh way to break through th…
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN FISHER's 30 year anniversary and highlighted 30 women entrepreneurs including the 2014 EILEEN FISHER women-owned business grantees. The program drove increased brand affinity and favorability for EILEEN FISHER, highlighted the importance of women entrepreneur…
The 100 Good Deeds #DeedADay Campaign
The Everywhere Agency designed and managed a social media marketing campaign to raise awareness of the 100 Good Deeds bracelet and increase sales. We framed the story architecture around New Year's, a time when people set resolutions - most self-fulfilling. We believed we could get influencers to talk about setting a different kind of New Year's resolution,…
The Barkies
It was only a matter of time before a dog accumulated more than 1 million followers on Instagram. As more and more pups were surpassing their human counterpart celebrities, The Barkies came into play for these pups, filling a void. In order to make this happen, BarkPost (part of the Bark & Co. family), teamed up with Purina's Beggin' brand to launch The Bar…
The Great American Milk Drive
Hunger impacts 1 in 6 Americans, including 16 million children, who do not have access to adequate nourishment to help them reach their full potential. And milk, while one of the most requested nutrition staples, is rarely donated. In fact, the 46 million Americans served annually in the Feeding America network receive the equivalent of less than one gallon…
The PCH Give Back
For over 40 years, Publishers Clearing House has been making dreams come true for winners all across the country. People everywhere know we're all about winning. With over $255 Million in sweepstakes prizes awarded, we've changed the lives of so many people. But we wanted to do something bigger — we wanted to make dreams come true for charities, too. And th…
YES! i am the CHANGE
YES FOUNDATION, the social development arm of YES BANK (India’s fourth largest private sector bank), through its flagship program, YES! i am the CHANGE (YIAC), harnesses the untapped energy of the youth to voices less heard through the impactful medium of films thereby catalysing social transformation. The program has three objectives : • The key object…
truth #FinishIT Campaign
In 2014, the teen smoking rate was lower than ever. As great as that was, research showed that young people didn't think of smoking as a problem. But Big Tobacco was developing more manipulative ways than ever before to market their product to the youth. Truth needed a new way to inspire this new generation of teens to care about the fight against smoking. …