THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Social Good Campaign

This category honors a brand or non-profit's excellence in running a Social Good Campaign. Campaign objectives may include increasing awareness for a cause, inspiring action for a cause, crowd funding for a social good project and promoting philanthropic work.

Click here to see the previous winner and nominees.

Winner

Social Good Campaign
winner
Humane Society Silicon Valley presents Eddie the Terrible
Two-year-old Teddy, presented a multitude of personality problems during his 15-month stay at Human…

Finalists

Social Good Campaign
finalist
#OneLessStranger
Objective: Our objective was to launch an audacious social experiment to rid the world of strangers…
Social Good Campaign
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
Social Good Campaign
finalist
American Red Cross & Bitly - Hope.ly
The American Red Cross wanted to reach a whole new generation of donors – a generation who spend mo…
Social Good Campaign
finalist
FactnotFiction.com
FactnotFiction.com was created as a sexual health resource for Mississippi teens and made available…
Social Good Campaign
finalist
Feeling Nuts
Testicular cancer is the no. 1 cancer threat to young men, yet despite being over 95% treatable (if…
Social Good Campaign
finalist
Flying It Forward
For JetBlue it's never been about point A to point B, it's about putting you above all. Flying It F…
Social Good Campaign
finalist
Home's Best Friend
Coldwell Banker Real Estate has been helping people find their home for over 108 years. This year i…
Social Good Campaign
finalist
Nestlé Fitness Bra Cam
Nestle Fitness cereal asked us to find a way to remind and inspire women around the world to check …
Social Good Campaign
finalist
The Power of Play for Children: #TeamUNICEF
"Sport has the power to change the world. It has the power to inspire, it has the power to unite pe…
Social Good Campaign
finalist
WTFP?! Where's the Family Planning?!
EngenderHealth launched the WTFP?! (Where's the Family Planning?!) campaign to grab the attention o…

Nominees

Social Good Campaign
#1More4Lauren
Lauren Hill was a standout at Lawrenceburg (Ind.) High School, who had originally committed to play…
Social Good Campaign
#ClimateHope
We designed the #ClimateHope campaign with the goal of transforming the dominant cultural conversat…
Social Good Campaign
#FergusonNext
#FergusonNext combines the Guardian's global platform with the on-the-ground expertise of local ne…
Social Good Campaign
#SaveElephants
CARROT was tasked by The Nature Conservancy with creating a digital experience to reawaken an unden…
Social Good Campaign
#SignOfLove
In 2013, Russia signed into law a bill banning the 'propaganda of nontraditional sexual relations t…
Social Good Campaign
#TossTheTube
ObjectiveEvery year, over 17 billion toilet paper tubes are thrown away. Put it altogether and you'…
Social Good Campaign
#ViacomSaysNoMore Social Media Takeover
On December 15, 2014, Viacom and its brands leveraged their massive social media following to lead …
Social Good Campaign
#VoicesHavePower
Brand objective: Only 13% of wireless consumers surveyed were aware of the HopeLine program. It was…
Social Good Campaign
#WalkTheWalk
As part of the mobilization surrounding the People's Climate March, Purpose launched #WalkTheWalk, …
Social Good Campaign
30 Days of Good
Last holiday season, U.S. Cellular faced its biggest challenge yet. How does a regional, community …
Social Good Campaign
7-Eleven Wedding Chapel
Problem: 7-eleven wanted to raise awareness in a fun but serious way, for LGBT-questions and for ev…
Social Good Campaign
9/11 Memorial Museum Donate-a-Tweet
The National September 11 Memorial & Museum is a place where people honor and remember, but it rece…
Social Good Campaign
Activa ‘Dare to Feel Good’ Global Brand Restage
Danone Dairy's number one brand, Activia, was in a global popularity decline due to an outdated mar…
Social Good Campaign
Barclaycard Be Your Possible
The objective for the Be Your Possible Campaign was to create a social good campaign to empower and…
Social Good Campaign
Break presents #PrankitFWD
Break.com, masters of internet pranks, decided to do things differently in 2014. In April and Novem…
Social Good Campaign
CBC Vancouver's Junior J-School
In December 2014, CBC Vancouver put the word out - #CBCJrJSchool was coming. The premiere event for…
Social Good Campaign
Choose to see
Have you ever googled the world slavery? You may be shocked at the results: there are more slaves i…
Social Good Campaign
Communities with Drive
Launched in April in partnership with Ford Motor Company, Zipcar’s “Communities with Drive" contest…
Social Good Campaign
Distracted Driving Awareness
April is Distracted Driving Awareness Month, and, as a car company, that is a mission Honda strong…
Social Good Campaign
ExxonMobil Inspires the Next Generation to “Be An Engineer"
ExxonMobil launched Be An Engineer (BAE) in fall 2014 to help kids better understand the engineerin…
Social Good Campaign
Ford "Upside"
When a competitor served up a polarizing TV spot that summed up the American work ethic as "work ha…
Social Good Campaign
Ford Go Further Movement: Surfer's Healing
Izzy Paskowitz started Surfers Healing camp with the mission of harnessing the power of the ocean t…
Social Good Campaign
GLAAD presents #spiritday
Millions go purple on Spirit Day in a stand against bullying and to show their support for lesbian,…
Social Good Campaign
Glass Is Life
Subconsciously, we love glass. The way it feels cool in our hands, sparkles in sunlight, clinks whe…
Social Good Campaign
HIV Equal Testing and Anti-Stigma Campaign
HIV Equal is an international social media campaign and online magazine that promotes HIV testing …
Social Good Campaign
It’s On Us: The Campaign to End Sexual Assault on College Campuses
The strategy behind IT'S ON US was to create an engaging campaign that targets the 96% that never c…
Social Good Campaign
Kid President and ConAgra Foods
During the school year, 21 million school children receive free or reduced-price lunches. However, …
Social Good Campaign
Lennox Movember “Face of Change"
The Lennox Movember campaign was executed to promote engagement on Lennox's social channels by alig…
Social Good Campaign
Love, Hope & Pizza
In 2009, Hungry Howie's Pizza found itself in a price war to win pizza orders during a recession. W…
Social Good Campaign
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
Social Good Campaign
Mavatar; NextGen of E-commerce, Where Data, Content & e-Commerce Merge
Mavatar is the first consumer centric e-commerce platform that helps consumers navigate through the…
Social Good Campaign
Micromax - Can Gift Happiness
Doing social good for someone else is an act of kindness which we wished to emphasize upon. Christm…
Social Good Campaign
My Fresh Page Project
The Y is one of the nation's leading nonprofits strengthening communities through youth development…
Social Good Campaign
Project Safe
Human Equality/ Human Kindness/ We Are All ConnectedObjective & StrategyHelping kids who can't help…
Social Good Campaign
Project Titan
PROJECT TITAN is the world's first crowd-sourced pick up truck, specially designed with the help of…
Social Good Campaign
Proud to Play
2014 was a big year for the LGBT community. We wanted to build on that momentum by tapping into the…
Social Good Campaign
Rooney BowWow
How do you amplify word-of-mouth and donations related to an already successful fundraising event f…
Social Good Campaign
Save Our Bees
Bees are responsible for 1 in every 3 bites of food we eat. So why are we letting them die off at s…
Social Good Campaign
Say No To Racism
#SayNoToRacism is part of FIFA's broader anti-discrimination campaign, which we promoted through a …
Social Good Campaign
Seeing is Believing
Over 80% of blindness is preventable and 90% of this occurs in the developing world. Seeing is Beli…
Social Good Campaign
Socktober
#SOCKTOBER is an annual, month-long campaign designed to show people that ordinary acts of love can…
Social Good Campaign
Stand Up to Cancer (SU2C)
Six years ago, MasterCard established a wonderfully simple partnership with Stand Up To Cancer (SU2…
Social Good Campaign
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN…
Social Good Campaign
The 100 Good Deeds #DeedADay Campaign
The Everywhere Agency designed and managed a social media marketing campaign to raise awareness of …
Social Good Campaign
The Barkies
It was only a matter of time before a dog accumulated more than 1 million followers on Instagram. A…
Social Good Campaign
The Great American Milk Drive
Hunger impacts 1 in 6 Americans, including 16 million children, who do not have access to adequate …
Social Good Campaign
The PCH Give Back
For over 40 years, Publishers Clearing House has been making dreams come true for winners all acros…
Social Good Campaign
YES! i am the CHANGE
YES FOUNDATION, the social development arm of YES BANK (India’s fourth largest private sector bank)…
Social Good Campaign
truth #FinishIT Campaign
In 2014, the teen smoking rate was lower than ever. As great as that was, research showed that youn…