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Special Project

Special Project
From the 7th Annual Shorty Awards

GLAAD presents #spiritday

Entered in Social Good Campaign


Millions go purple on Spirit Day in a stand against bullying and to show their support for lesbian, gay, bisexual and transgender (LGBT) youth. Observed annually since 2010, individuals, schools, organizations, corporations, and public figures wear purple, which symbolizes 'spirit' on the rainbow flag. GLAAD celebrates #spiritday as a way for all of us to stand together; communities, celebrities, landmarks, faith groups, sports leagues, schools and so much more, to send a message of solidarity and acceptance to LGBT youth.

Strategy and Execution

Spirit Day began in 2010 as a way to show support for LGBT youth and take a stand against bullying. Following a string of high-profile suicide deaths of gay teens in 2010, GLAAD worked to involve millions of teachers, workplaces, celebrities, media outlets and students in going purple on social media or wearing purple, a color that symbolizes spirit on the rainbow flag. This work continues today, as GLAAD encourages everyone to join in taking a stand against bullying. With everyone's support on #spiritday, GLAAD works to create a world where everyone can live the life they love.


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