The Early Deadline is December 9th! Enter Now!

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 7th Annual Shorty Awards

Ford "Upside"

Entered in Social Good Campaign

About this entry

When a competitor served up a polarizing TV spot that summed up the American work ethic as "work hard and buy lots of stuff", Team Detroit seized the opportunity. The agency made a shot-by-shot remake of the competitor's ad that gave voice to another set of values, "work hard and make a better world," turning the conversation into a positive social message that matched the values of the customers who buy Ford C-Max plug-in electric vehicles.

Why does this entry deserve to win?

The story of a real-life environmentalist Pashon Murray and her urban composting business resonated with online audiences, social media, mainstream media, farm journals, environmental journals and educators. In just 8 days it garnered over 1 million YouTube views. Script to finished spot: 7 days. Media budget: Zero.

Media

Video for Ford "Upside"

Entrant Company / Organization Name

Team Detroit

Entry Credits