THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Vertical Video

This category honors a vertical video or series of vertical videos that effectively and creatively establish social presence and garner significant attention or following from an audience. Vertical Videos are unique to social media. Examples include Instagram Reels/Stories, Snapchat Stories/Series, YouTube Shorts, TikToks/TikTok Series.

See previous winners and honorees here.
Vertical Video
60 Second Docs
Gen Z’s attention span is shorter than ever, yet their demand for captivating stories remains high.…
Vertical Video
A Real Bug's Life: Kids React
We wanted to create a bespoke social media video to capture the unflitered reactions of "A Real Bug…
Vertical Video
Being a woman in Gaza | Start Here
Start Here explains the news. We help people around the world navigate the complicated world of int…
Vertical Video
Buccaneers Inside Look
The Tampa Bay Buccaneers set out to create an evergreen content series to deepen fan engagement bey…
Vertical Video
CMT Night Out
Idea: CMT Night Out was designed to give fans the full concert experience, from front-row to behind…
Vertical Video
Call of Duty Mobile - "Summerfest" Campaign
With over 5 years of content and millions of players worldwide, there’s never been a better time to…
Vertical Video
DBS Sparks Minis
Sparks, an industry-first web series, follows a group of young bankers navigating work and their pe…
Vertical Video
E! News' The Rundown
The Rundown on Snapchat delivers the most relevant celebrity news stories to our audience in a uniq…
Vertical Video
Father's Day: U.S. Open Wind Phone
Golf and fathers have a very special relationship. Here in Pinehurst - the Cradle of American go…
Vertical Video
From Syria | DNR
"4 Years in the Hell of Sednaya" is part of the "From Syria" digital show. This episode emphasizes …
Vertical Video
Hot Goss
Hot Goss is an E! News digital original series where two handsome hosts break down the hottest news…
Vertical Video
Indiana Fever
The primary goal behind our Question of the Day was to give our fans insight to who our players are…
Vertical Video
Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
Vertical Video
Lenovo Legion: Reach Your Impossible
Lenovo Legion (Lenovo’s brand of gaming tech i.e. laptops, handheld consoles) needed a social campa…
Vertical Video
Moms Answer Moms
The driving idea behind “Moms Answer Moms” was to transform a traditional Mother’s Day campaign int…
Vertical Video
More Than Just a Game
More Than Just a Game was created to showcase the power of sports beyond competition and business. …
Vertical Video
NBCUniversal Creative Impact Lab: Girls Write Now
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Vertical Video
NBCUniversal Creative Impact Lab: The King's Trust
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Vertical Video
New York, New Luxe
The auto show is a crowded time for the auto enthusiast's social feed, with every car brand chiming…
Vertical Video
On the Ground
The objective of On The Ground is to capture events as they unfold, where they unfold. To provide i…
Vertical Video
Records Are Made to Be Broken: Falcons Mascot Soars Into History Books
How do you top a 2023 season filled with viral aerial stunt moments? Set a world record! Last se…
Vertical Video
Scratching Series Xtreme
The Florida Lottery’s games are designed to thrill, and the new X THE CASH Scratch-Offs are no exce…
Vertical Video
Secrets of the Penguins: Penguins Jumping
We wanted to balance the timeliness of filmamkers capturing never-before-filmed behavior (captured …
Vertical Video
Sopranos 25th Anniversary
The overarching goal was to drive Gen Z’s awareness and interest in The Sopranos, particularly in c…
Vertical Video
The Jennifer Hudson Show "Spirit Tunnel"
Objective: To highlight the Spirit Tunnel as a signature, fan-favorite moment on The Jennifer Huds…
Vertical Video
The Rapture of Victor Tan
The Goals Behind "The Rapture of Victor Tan" For the National Gallery Singapore’s Light to Night…
Vertical Video
The Ritz-Carlton TikTok: Art of Series
After a strong debut in 2023, The Ritz-Carlton looked to continue its TikTok success in 2024 with c…
Vertical Video
The World’s Crispiest Bouquet
McCain Foods needed to find a way to cut through the social noise on National French Fry Day while …
Vertical Video
Tonight Show Digital Originals
Tonight Show Digital Originals feature iconic sketch and comedy bits created exclusively for a shor…
Vertical Video
Top Rank Boxing's Ringside Cam
In 2024, the Top Rank Boxing social media team set out to redefine how they brought fans into fight…
Vertical Video
Under The Bridge "The Story" Social Teaser
Hulu Original miniseries “Under the Bridge” is based on acclaimed author Rebecca Godfrey’s book of …
Vertical Video
University Uprising for Gaza | Close Up
The US college encampment protests were a defining news event of 2024. The pro-Palestinian anti-war…
Vertical Video
W Hotels "Cheeky Text"
Amidst a crowded platform, we sought to break through the noise on TikTok, and to drive cultural re…
Vertical Video
🌊 The Storm: KÀ by Cirque du Soleil 🌊
Cirque du Soleil’s primary social media goal is to transcend the boundaries of the stage, transform…