THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Vertical Video

This award honors a vertical video or series of vertical videos that effectively and creatively established social presence and garner significant attention or following from an audience. Vertical Videos are unique to social media. Examples include Instagram Reels, Snapchat Stories/Series, YouTube Shorts, TikToks/TikTok Series.

See previous winners and honorees here.

Finalists

Vertical Video
finalist
US Open Meme-caps
Goal 1: Make tennis more relatable to the average person consuming social media content. Goal 2:…
Vertical Video
finalist
It's Ludacris: Hip-Hop Artist and Falcons Mascot Go Viral for Aerial Stunts
Many teams focus their content solely on the on-field product. That's what fans are the most intere…
Vertical Video
finalist
Victor Wembanyama POV
Ever wonder what it’s like to be 7-foot-4? Well now you know as @NBA provided fans with that view i…
Vertical Video
finalist
BAMA RUSH
Take a deep dive through the heart of Southern Sorority life with BAMA RUSH, a documentary lovingly…
Vertical Video
finalist
Billion Dollar Boy x LVMH x Meta: Loewe Squeeze Bag
When tasked with driving awareness of Loewe's new luxury bag, Squeeze, the challenge was clear: cre…
Vertical Video
finalist
Creep
We all have felt "other" at some point. The goal of this story was to make us misfits not feel so a…
Vertical Video
finalist
Ed & Em Eats
Our Ed & Em Eats series was created for Instagram Reels and TikTok. We recognized in the current wo…
Vertical Video
finalist
Etsy Seller Process UGC
Showcase our community’s creativity and craftsmanship by bringing their expertise and creative proc…
Vertical Video
finalist
I am Ritz-Carlton
When the time came to create a new content franchise for social media, The Ritz-Carlton put its foc…
Vertical Video
finalist
Minnesota Vikings: Family Mic'd
Family Mic’d is a short-form, vertical video series featuring Vikings’ players’ wives as they watch…
Vertical Video
finalist
Moxy Hotels Play 101
A hotel brand that is serious about play, Moxy Hotels set out to captivate the attention on social …
Vertical Video
finalist
Nightcap
"Nightcap" is the new nightly sports talk destination with NFL legends Shannon Sharpe and Chad “Och…
Vertical Video
finalist
One Day in Gaza | Close Up
In November 2023, we embarked on the making of “One Day in Gaza”. At the time, Israel was intensify…
Vertical Video
finalist
Road to NYFW
To concept social-specific content that aligns Genesis to fashion, to be posted during the Fashion …
Vertical Video
finalist
RuPaul's Drag Race Season 15 RuVeal
With each season of Drag Race, there is a whole new group of queens competing for the crown. We eve…
Vertical Video
finalist
Sesame Street Vertical Originals
TikTok and Instagram are Sesame Street’s fastest growing channels, and our strategy on both platfor…
Vertical Video
finalist
The Hunger Games: The Ballard of Songbirds and Snakes TikTok Character Campaign
In the run up to The Hunger Games: The Ballad of Songbirds and Snakes, Lionsgate briefed Prelude to…
Vertical Video
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Vertical Video
finalist
We Help This Paralysed Dog Run Again!
Beast Philanthropy exists to leverage the power of social media to raise funds and help charitable …
Vertical Video
finalist
Yellowjackets - What Jackie Saw
SHOWTIME’s® hit series YELLOWJACKETS follows a wildly talented high school girls soccer team that s…

Nominees

Vertical Video
CMT Viral to Verified
'Viral To Verified,' is a digital series tailored for the vertical platforms that propelled our fea…
Vertical Video
Netflix Sex Education Reels Campaign
Advertising such a controversial and deeply immersed in modern discourse series as Sex Education is…
Vertical Video
NickRewind: iCarly Season 3 Approach
As we approached the third season of the new iCarly series, we wanted to take full advantage of wha…
Vertical Video
SANTA CRUZ Lifeguards
Santa Cruz is a laid-back surf town in Northern California known for its high-stoke surf culture an…
Vertical Video
Saylor for Netflix's "One Piece" Surprise Bedroom Makeover
To support Netflix's "One Piece" (and connect with its mega fanbase), Saylor surprised one very luc…
Vertical Video
Vertical Videos for LinkedIn
Our Vertical Videos for LinkedIn are short, snappy, vertical (9x16) videos under 90 seconds long wh…
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