Our Vertical Videos for LinkedIn are short, snappy, vertical (9x16) videos under 90 seconds long which often center on one specific insight, and leave viewers with an actionable takeaway. They allow us to meet audiences where they are, however they most want to consume or access knowledge at that moment. The LinkedIn Editorial Productions team, having a history of producing and publishing videos on the platform for years, set out to re-feature existing longform content and produce net-new original interviews as shorter, rich sound bites.
Through a period of experimentation, our team developed a specification and best practices for determining what made for a valuable Vertical Videos for LinkedIn. We tracked our highest performers and distilled learnings from those which performed on the lower end. Coupled with LinkedIn proprietary data, we’ve created a formula for the production of Vertical Videos for LinkedIns which are unique to our team both on and off platform.
Vertical Videos for LinkedIn have seen high engagement to the series and the quality of engagement on our platform through comments, shares and likes, as well as off platform on Instagram. We’ve also collaborated with guests and organizations to promote content around notable events and campaigns. Our videos have featured guests from Barack Obama, Mark Cuban, and Caroline Wanga.
