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Special Project

Special Project
From the 16th Annual Shorty Awards

NickRewind: iCarly Season 3 Approach

Entered in Vertical Video


As we approached the third season of the new iCarly series, we wanted to take full advantage of what an exciting moment this would be for fans. Season 3 came with the long-awaited development of Carly and Freddie finally becoming a couple. We sought out to amplify this internet-breaking storyline by directly targeting the nostalgic viewers on our NickRewind channel who grew up with the original iCarly.

Strategy and Execution

We highlighted scenes from the show that we felt would represent the key moments that fans would want to watch again and again. We published a steady cadence of YouTube Shorts that featured pivotal and hilarious sequences aligned with the release of new episodes on Paramount Plus. This allowed fans to catch glimpses of big moments like love confessions, family secrets, and even a potential pregnancy announcement that could forever change the course of iCarly.



This video received over 15 million views on the official NickRewind YouTube channel and is one of the top-performing YouTube Shorts across all of Nickelodeon’s channels!


Video for NickRewind: iCarly Season 3 Approach

Entrant Company / Organization Name

Nickelodeon, Nickelodeon

Entry Credits