THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best in Wine, Beer & Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

For non-alcoholic beverages, please see our Food & Beverage category.

Winner

Wine, Beer & Spirits
winner
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to a…

Finalists

Wine, Beer & Spirits
finalist
silver honor
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family,…
Wine, Beer & Spirits
finalist
Ballantine’s Campaign for a #WhiskyEmoji
Objective:Create a global social campaign for Ballantine's Whisky that increases relevancy amongst …
Wine, Beer & Spirits
finalist
Bourbon is the New Black
You know the iconic red wax. Get to know the taste. Being an established brand in the category make…
Wine, Beer & Spirits
finalist
Cuervo Shot Sized Content
Jose Cuervo is the world's number one tequila. But with increasing competition from more premium…
Wine, Beer & Spirits
finalist
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and…
Wine, Beer & Spirits
finalist
Spitfire Ale
Shepherd Neame is the UK's oldest brewer and Spitfire Ale is its flagship beer brand, created to co…

Nominees

Wine, Beer & Spirits
#MerlotMe
One popular movie line kicked off nearly a decade of bad PR for this once beloved grape variety and…
Wine, Beer & Spirits
American Honey — Monday Morning Dance Moves
American Honey's 2014 campaign was built on the idea of 'Bad News for Boring.' One of the many ways…
Wine, Beer & Spirits
DeadBolt Wine
For Years... Wine and Wine drinking have been associated with food, romance and traditional times.S…
Wine, Beer & Spirits
La Crema Winery's Virtual Vintner
Virtual Vintner™ is an interactive digital experience that engages consumers in a "choose your o…
Wine, Beer & Spirits
Leinenkugel's India Pale Lager Product Launch
As the seventh-oldest brewery in the US, history is the foundation of the Leinenkugel's brand. But …
Wine, Beer & Spirits
Made of London #Emptypint
In 2014 Fuller's London Pride ale created a social media UK first. As part of the Made of London ca…
Wine, Beer & Spirits
Negroni Week
Negroni Week, June 2-8, 2014, was the first global, grassroots goodwill campaign based solely on a …
Wine, Beer & Spirits
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Wine, Beer & Spirits
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Wine, Beer & Spirits
The Original Spirits
As the Original Spirit and world's oldest rum, Mount Gay Rum presents its "Original Spirits" campai…