THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 7th Annual Shorty Awards Best in Wine, Beer & Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

For non-alcoholic beverages, please see our Food & Beverage category.

Nominees

#MerlotMe
One popular movie line kicked off nearly a decade of bad PR for this once beloved grape variety and…
American Honey — Monday Morning Dance Moves
American Honey's 2014 campaign was built on the idea of 'Bad News for Boring.' One of the many ways…
finalist
Ballantine’s Campaign for a #WhiskyEmoji
Objective:Create a global social campaign for Ballantine's Whisky that increases relevancy amongst …
finalist
Bourbon is the New Black
You know the iconic red wax. Get to know the taste. Being an established brand in the category make…
finalist
Cuervo Shot Sized Content
Jose Cuervo is the world's number one tequila. But with increasing competition from more premium…
DeadBolt Wine
For Years... Wine and Wine drinking have been associated with food, romance and traditional times.S…
winner
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to a…
finalist
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and…
La Crema Winery's Virtual Vintner
Virtual Vintner™ is an interactive digital experience that engages consumers in a "choose your o…
Leinenkugel's India Pale Lager Product Launch
As the seventh-oldest brewery in the US, history is the foundation of the Leinenkugel's brand. But …
Made of London #Emptypint
In 2014 Fuller's London Pride ale created a social media UK first. As part of the Made of London ca…
finalist
silver honor
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family,…
Negroni Week
Negroni Week, June 2-8, 2014, was the first global, grassroots goodwill campaign based solely on a …
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
finalist
Spitfire Ale
Shepherd Neame is the UK's oldest brewer and Spitfire Ale is its flagship beer brand, created to co…
The Original Spirits
As the Original Spirit and world's oldest rum, Mount Gay Rum presents its "Original Spirits" campai…