THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Wine, Beer & Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

For non-alcoholic beverages, please see our Food & Beverage category.

Winner

Wine, Beer & Spirits
winner
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to a…

Finalists

Wine, Beer & Spirits
finalist
silver honor
Miller Lite Summer 2014
To 20-something guys, summer is the real holiday season. Days off, parties with friends and family,…
Wine, Beer & Spirits
finalist
Ballantine’s Campaign for a #WhiskyEmoji
Objective:Create a global social campaign for Ballantine's Whisky that increases relevancy amongst …
Wine, Beer & Spirits
finalist
Bourbon is the New Black
You know the iconic red wax. Get to know the taste. Being an established brand in the category make…
Wine, Beer & Spirits
finalist
Cuervo Shot Sized Content
Jose Cuervo is the world's number one tequila. But with increasing competition from more premium…
Wine, Beer & Spirits
finalist
How A Celebrity Chef Event Beat HBO to Organically Trend #1 on Twitter
On September 20, 2014, Rodney Strong Vineyards celebrated the "Rodney Strong Silver Anniversary and…
Wine, Beer & Spirits
finalist
Spitfire Ale
Shepherd Neame is the UK's oldest brewer and Spitfire Ale is its flagship beer brand, created to co…

Nominees

Wine, Beer & Spirits
#MerlotMe
One popular movie line kicked off nearly a decade of bad PR for this once beloved grape variety and…
Wine, Beer & Spirits
American Honey — Monday Morning Dance Moves
American Honey's 2014 campaign was built on the idea of 'Bad News for Boring.' One of the many ways…
Wine, Beer & Spirits
DeadBolt Wine
For Years... Wine and Wine drinking have been associated with food, romance and traditional times.S…
Wine, Beer & Spirits
La Crema Winery's Virtual Vintner
Virtual Vintner™ is an interactive digital experience that engages consumers in a "choose your o…
Wine, Beer & Spirits
Leinenkugel's India Pale Lager Product Launch
As the seventh-oldest brewery in the US, history is the foundation of the Leinenkugel's brand. But …
Wine, Beer & Spirits
Made of London #Emptypint
In 2014 Fuller's London Pride ale created a social media UK first. As part of the Made of London ca…
Wine, Beer & Spirits
Negroni Week
Negroni Week, June 2-8, 2014, was the first global, grassroots goodwill campaign based solely on a …
Wine, Beer & Spirits
Small Batch Beer Co. Integrated Campaign
Small Batch Beer Company had a vision to brew unique and creative beers using only a one-barrel sys…
Wine, Beer & Spirits
Small Batch Beer Co. Website Redesign
All too often bar and restaurant websites are just static menus in digital form. Brew pubs list …
Wine, Beer & Spirits
The Original Spirits
As the Original Spirit and world's oldest rum, Mount Gay Rum presents its "Original Spirits" campai…