THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Featurette or Behind The Scenes Video

This award honors the most effective and creative use of behind-the-scenes or "bonus" content. A promotional mini-documentary, this content promotes a product, service or initiative.

See previous winners and honorees here.

Winner

Featurette or Behind The Scenes Video
winner
Twiggy Full Circle
eBay is home to millions of pre-owned and vintage fashions but lacked fashion credentials. eBay was…

Finalists

Featurette or Behind The Scenes Video
finalist
1923: Capturing Authentic Photography - Orotone Photography: How It's Made
Prior to 1923’s mid-season hiatus, the popularity of the show’s orotone photographs circulated all …
Featurette or Behind The Scenes Video
finalist
Behind Bellagio - The Fountains
This three-part social media video series provided audiences with a behind the scenes look at one o…
Featurette or Behind The Scenes Video
finalist
Behind-the-Scenes at RuPaul’s Drag Race LGBTQ Herstory Month Honoring Latinx Heroes
After the success of the October 2022 launch of LGBTQ Herstory Month honoring trans trailblazers, R…
Featurette or Behind The Scenes Video
finalist
Drawn To The Moment | 95th Oscars
Ever wondered what goes into drawing your favorite animated characters? We sat down with animation …
Featurette or Behind The Scenes Video
finalist
Good Burger 2 - BTS Videos
With a franchise as wacky and outrageous as Good Burger, you just KNOW the behind the scenes vibes …
Featurette or Behind The Scenes Video
finalist
Lenovo & Intel Evo Present Angel Face: The Live Visual Album by Stephen Sanchez
In a world of monotonous digital content, fans are craving unique live interactions with their favo…
Featurette or Behind The Scenes Video
finalist
Minnesota Vikings: MVC Mic'd
MVC Mic’d is a short-form video series that goes behind the scenes of the Minnesota Vikings Cheerle…
Featurette or Behind The Scenes Video
finalist
audience honor
The Luxury Collection – Pâtisserie Reimagined with Laila Gohar
This year, The Luxury Collection announced its first-ever epicurean Global Explorer — Laila Gohar. …

Nominees

Featurette or Behind The Scenes Video
1923 "Behind the Story"
With a new chapter in the Dutton saga, our goal was to leverage the Behind The Stories model that h…
Featurette or Behind The Scenes Video
Bass Reeves The Legend Behind the Badge
Our goal with this piece is to capture the authenticity and true story behind the epic drama Lawmen…
Featurette or Behind The Scenes Video
FOX Sports' "360 Digital Studio"
The objective of FOX Sports' brand new state-of-the-art 360 digital studio is to revolutionize the …
Featurette or Behind The Scenes Video
GALISTOUR
Create weekly content to create public engagement with the presenter of the reality show shown on t…
Featurette or Behind The Scenes Video
Meow Wolf Grapevine: The Real Unreal
Ah, the mall: apex of material experience, promenade of desires. This past July, when Meow Wolf unv…
Featurette or Behind The Scenes Video
Percy Jackson and the Olympians Demi God Diaries
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
Featurette or Behind The Scenes Video
Ruben Toledo's Love Letter to His Wife Isabel | On Creativity
The objective of this particular episode is to honor the enduring legacy of the partnership between…
Featurette or Behind The Scenes Video
Teen Wolf: Behind Beacon Hills
Behind Beacon Hills is a six-part digital series taking fans behind-the-scenes of the making of Tee…
Featurette or Behind The Scenes Video
Wyatt Flores’ Life Lessons
One of country music’s fastest rising stars, Wyatt Flores has been on a whirlwind climb. With total…