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Minnesota Vikings: MVC Mic'd

Finalist in Featurette or Behind The Scenes Video


MVC Mic’d is a short-form video series that goes behind the scenes of the Minnesota Vikings Cheerleaders’ (MVC) gameday, practice and lifestyle.

There are many stereotypes around NFL cheerleaders, many of them untrue. The objective of this project was to break those stereotypes by humanizing NFL cheerleaders. By highlighting all the hard work that they put in to representing their team, viewers got to see a behind-the-scenes look into one of the most fan-facing aspects of a Vikings game: our cheerleaders.


Core strategies:


Worked with the MVC Head Coach to identify the MVC to be mic’d for a practice and a gameday, as well as identify which game would be best to highlight. From there, formed a relationship with the MVC by going to practice and making content with them casually. The producer and MVC HC then came up with a game plan of content deliverables that would be short enough to perform well on social media while still humanizing and highlighting the hard work of the MVC.

Technologies utilized:


As of February 2, 2024, MVC Mic’d has gotten:


Entrant Company / Organization Name

Minnesota Vikings


Entry Credits