THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Drawn To The Moment | 95th Oscars

Entered in Featurette or Behind The Scenes Video

Objective

Ever wondered what goes into drawing your favorite animated characters? We sat down with animation nominees from the 95th Academy Awards for a demonstration of how they concept and draw their creations, by drawing the moment in which their characters receive an Oscar.

Strategy

By employing production techniques that highlighted the artists' drawing abilities, and allowing each to work within their desired medium that exemplified unique skill-sets, we were able to create a visually compelling video piece that gave viewers an inside look into the animation craft.

At the same time, giving the specific prompt of their characters recieving the Oscar allowed for the segment to exist as a more standalone project versus a classic drawing demonstration. This method enabled them to emote and exemplify the heart behind their characters and abilities to bring them to life.

Additionally, production was designed to cater to both traditional 16x9 video as well as a vertical format, with the translation of the two leading to publication across four different social channels with ease. Studio and talent feedback on the final product was extremely positive, and resulted in the piece being shared by said parties on various platforms.

Results

The results one week after the video premiered on Academy channels (YouTube, Instagram, TikTok, and A.frame): 

590K+ video views / 54K+ Engagements / 1M+ Impressions

Press: Polygon (13,672,125 UVMs)Animation Magazine (246,714 UVMs)

Social: Viral Tweet with 1.2 million views

Media

Video for Drawn To The Moment | 95th Oscars

Entrant Company / Organization Name

Academy of Motion Picture Arts and Sciences

Links

Entry Credits