With a franchise as wacky and outrageous as Good Burger, you just KNOW the behind the scenes vibes were as fun as the final film. We aimed to activate existing nostalgia and stir new excitement for the upcoming Good Burger 2 with a slate of exclusive, social-first content with Kenan and Kel and their whole galaxy of guest stars, getting fans hungry for the return of the GOod Burger franchise.
We embedded dedicated content teams on set to capture all the fun that didn’t make it to the final screen. From pre-planned pieces that tapped into fan nostalgia (Fry My Ride), to talent-led pieces that pulled back the curtain on making movie magic (Set Tour), to “oh my gosh did you just see that?” Bloopers, we pulled out all the stops to hype up fans for the movie release.
These videos garnered 140.7k+ views and 6.2k+ engagements across three posts. Positive fan sentiment showed how excited audiences were for Kenan and Kel to reprise their classic roles in a movie that original fans were eager to share with their own kids.
