THE 14TH ANNUAL SHORTY AWARDS

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From the 16th Annual Shorty Awards

Bass Reeves The Legend Behind the Badge

Entered in Featurette or Behind The Scenes Video

Objectives

Our goal with this piece is to capture the authenticity and true story behind the epic drama Lawmen: Bass Reeves. With interviews from the leading talent as well as those working behind the camera we are able to give an inside look at the production of the show.

Strategy and Execution

Post creative, engaging assets that help fans learn more about the true story of Bass Reeves. Getting a behind the scenes look at who this lawman was with the help of talent, interviews, show footage and BTS coverage. 

Results

The Paramount+ original series Lawmen: Bass Reeves is the most-watched global series on the platform this year. It reached 7.5M viewers in the first seven days across Paramount+ and its broadcast sampling run on CBS. Through 56 days, Lawmen: Bass Reeves ranks as the #7 most popular Original Series since P+ launch in % Total Sub HH’s and #5 in Active Sub HH’s.

Media

Video for Bass Reeves The Legend Behind the Badge

Entrant Company / Organization Name

MTV Entertainment Studios

Link

Entry Credits