THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This category honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.

Finalists

Storytelling
finalist
Ode to Strangers
Africa’s mothers are in crisis. 70% of maternal deaths occur in the Sub-Sahara. 1 in 3 women live i…
Storytelling
finalist
Dupe That!
The key objective of the “Dupe That!” campaign was to capitalize on trendy “duping” conversations, …
Storytelling
finalist
Every Day After
A survey Smile Train commissioned in 2020 found alarmingly few Americans know what clefts are. And …
Storytelling
finalist
All Clear
The massive image problem of the Seattle Police Department put recruiting levels at rock bottom. Fo…
Storytelling
finalist
Celebrity Substitute
Teachers are critical to inspiring the next generation. But often, our educators don’t have access …
Storytelling
finalist
CeraVe: Michael CeraVe
In a crowded skincare market saturated with celebrity endorsements, CeraVe needed to disrupt the st…
Storytelling
finalist
Driving digital donations to make real world impact
The Brigid Alliance offers a critical service: getting people to the abortions they need, whatever …
Storytelling
finalist
Going beyond traditional brand storytelling with Microsoft Unlocked
Human Stories, Powered by Technology Microsoft Unlocked is a platform designed to shift the narr…
Storytelling
finalist
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Storytelling
finalist
Imagining the Difference at the TCS London Marathon
Tata Consultancy Services (TCS) aims to create a better future by combining the power of innovation…
Storytelling
finalist
Indianness: Stories Of Inspiration From The Indian Diaspora
Indianness is a non-profit initiative under Knowledge Networks, with a vision of connecting and emp…
Storytelling
finalist
Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
Storytelling
finalist
Outnumber PAH
Situation Analysis: Pulmonary arterial hypertension (PAH) is a matter of life and death. A rare,…
Storytelling
finalist
Ozarka Spring Water | Made In Texas
Ozarka is a brand of spring water that’s been around since 1905 and is, at its core, a Texas brand.…
Storytelling
finalist
Route to Connection
For many of us, the internet is an everyday resource—it’s always there as we study, work, and conne…
Storytelling
finalist
ViiV Healthcare x The Skin Deep | Navigating HIV: Real Stories, Real Impact
Imagine a situation where critical conversations about HIV treatment and prevention are stifled by …
Storytelling
finalist
White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…

Nominees

Storytelling
"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
Storytelling
#FindKW: Hofstra University’s Social Media Campaign to Rebrand and Relaunch Beloved Mascots
Hofstra University’s Office of Marketing and Communications launched #FindKW (Find Kate and Willie)…
Storytelling
Balcones Invites You To See Whisky From A New Perspective
To announce an award-winning craft distillery on the national stage, showcasing their immense poten…
Storytelling
Empowered: The Story of Avangrid Empowering Rural America
Avangrid is leading the transformation of the U.S. energy industry, including hundreds of rural com…
Storytelling
F1 Salesforce Driver of the Day
1 Hour with McLaren Drivers The challenge? Create 1 long-form YouTube video and a dozen social-f…
Storytelling
First Hawaiian Bank - It All Starts With Yes
First Hawaiian Bank (FHB) faced several challenges that required an innovative and culturally sensi…
Storytelling
Journey Home
Zillow’s most recent campaign captured the least affordable housing market on record in a bottle. I…
Storytelling
Lenovo Legion: Reach Your Impossible
Lenovo Legion (Lenovo’s brand of gaming tech i.e. laptops, handheld consoles) needed a social campa…
Storytelling
Locker Room Confessions with Chase Utley and Alex Curry
Building on the success of our previous Locker Room Confessions series—where standout moments like …
Storytelling
NBCUniversal Creative Impact Lab: Girls Write Now
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Storytelling
NBCUniversal Creative Impact Lab: The King's Trust
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Storytelling
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Storytelling
Storyteller Platform, Migrant Voices
Storytelling
Surviving A Quiet Place: Day One
In A Quiet Place: Day One, the Death Angels descend on New York City, and silence becomes the only …
Storytelling
The Home Depot x AMC: Best Christmas Ever
For The Home Depot, the Holiday season represents one of the most important periods of the year, as…
Storytelling
Unplugged: Andes Communities Face Life Without Electricity
As part of its mission, The Rockefeller Foundation is focused on helping avert the unique threats o…
Storytelling
Welcome to the Club: NorCal Raptors
Ford has a relevance problem – despite its varied and renowned offerings, research indicates Ford i…
Storytelling
Wisconsin Cheese Branded Content Campaign
Wisconsin cheese has a massive brand perception problem. When people think of Wisconsin, they think…
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