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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Live Streaming Video
LaterCon - a (free) social media conference
LaterCon, by Later, was created to help solo-entrepreneurs and small to medium business owners be o…
Multicultural Community Engagement
Latin Music Month
We launched the first Latin-Iberia Amazon Music (AM) Integrated Marketing Campaign (on 09/18/24 Mex…
Multicultural Community Engagement
Latin X Campaign
Celebrating inclusivity for all Latines: Black Latines, Asian Latines, Indigenous Latines, and Tran…
Community Management
,
Entertainment
,
Humor
,
Organic Promotion
,
TikTok Presence
,
Voice
finalist
gold honor
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Branded Series
,
Wine, Beer & Spirits
,
Humor
finalist
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
Launch Campaign
Launch Campaign
The launch campaign for Pixar’s TikTok was rooted in Pixar’s four brand pillars: culture, techn…
Hospitality
finalist
Launch of 'A Taste of Dorchester Collection' room service menu
Dorchester Collection is a collection of 10 iconic hotels, in iconic locations. Audiences are famil…
Fashion
finalist
audience honor
Launch of Savage X Fenty – Lingerie by Rihanna
Music and fashion icon Rihanna embarked on her newest venture: lingerie designer. Inspired to creat…
Tumblr Presence
finalist
Launch of Splatoon U.S. on Tumblr
The launch of Splatoon in May 2015 brought a new IP for Nintendo to the consumer market and was one…
Food & Beverage
Launch of Summer Ice Pop
Tic Tac® wanted its launch of the new Summer Ice Pop flavor to resonate with its Millennial target …
TikTok Partnership
,
TikTok Presence
finalist
bronze honor
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
YouTube Partnership
Launching a new smartphone by strapping it to a 10’ rocket
As the creator of the first smartphone, Motorola has a storied history of innovation. But over time…
Consumer Brand
Launching a Social-Minded Brand, CLEAR SCALP & HAIR THERAPY
Unilever partnered with Weber Shandwick in 2012 to launch a revolutionary line of shampoos and cond…
Instagram
Launching Moonbase 8
At its core, Moonbase 8 is a workplace comedy with a twist that our characters aren’t aware of. To …
Launch Campaign
Launching NFL Blitz Legends
After decades of anticipation, Arcade1Up launched a remastered version of the much beloved NFL Blit…
Live Streaming Video
Launching Pepsi's Periscope
In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial…
Beauty
,
Instagram Partnership
,
Integrated Campaign
finalist
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse wi…
TikTok
finalist
bronze honor
Launching Sesame Street on TikTok
We launched on TikTok with the goal of building cultural relevance among our adult fans—while most …
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Call to Action
,
Earned Media
,
Micro-Influencer Strategy
,
Pharma & Healthcare
finalist
Launching The 1 Pledge Movement
This entry is for jurors' eyes only. Please review the confidential information to learn about The …
Consumer Brand
,
Multi-Platform Presence
Launching the Larger-than-Life Flex Seal MAX
Flex Seal has mastered the art of making revolutionary products and marketing them to the world. Ph…
Product Feature Video
finalist
Launching Whisk with Google Labs
For many people, the biggest challenge is getting that great idea in your head down on paper. Whisk…
Mid-Sized Agency
finalist
Laundry Service
You can get all of your laundering needs completed under one roof at a laundry service. Why should …
Mid-Size Agency
finalist
Laundry Service
If the traditional agency model were applied to lunch, you'd have to go to different delis to get y…
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